4 Easy Steps in Creating a Successful Email Marketing Campaign
April 25, 2019
There’s one thing that can keep your business running for years and years to come, and that is marketing. Without it, your business will most likely be invisible in the eyes of your prospective customers. Through marketing, you can connect with your potential customers and build their trust for your business. One way of building your relationship with your customers is through Email Marketing Campaign.
An email marketing campaign is the process where you send email to your subscribers, customers, and leads for the purpose of marketing. Through these emails, you will establish a connection between you and your customer. When the connection is already established, getting your customers to engage with your business and to take the action that you want them to do will be a lot easier.
Here are the steps to take, to help you get started with your Email Marketing Campaign:
You will never be able to measure the success of your Email Marketing Campaign if you don’t set goals, which is why it’s essential that you know what you want before creating a plan. This way, you can create your plan according to what your goals are. Knowing what your goals are, makes it easier for you to decide what kind of email should you be sending to your contacts.
Aside from that, knowing your goals can also help you determine which of your contacts should you be targeting. Knowing your target audience makes it easier for you to decide which contents should go with your email to make it relevant to your contacts.
To help you get started, think of what you want your customers to do after the campaign. Do you want them to sign up for the online course you offer? If so, how are you going to have them sign up for your offer? Remember, you have to keep your plan for your email campaign to align with your goals.
As mentioned on the first point, knowing what your goals are, allows you to know who your target readers are going to be.
Say for example, if your goal for your upcoming email campaign is to have your contacts sign up for your newly established intermediate workout class. This means that your target for this campaign is those who are not beginners. The people who want to level their workout routines up. You can contact your clients who have completed your beginner’s workout class through your email marketing campaign, or you can even have an ad campaign that will invite people to sign up for your intermediate workout class.
Marketing Automation Tool from Singapore such as Infusionsoft by Keap can make this job more comfortable for you especially since it can also be a CRM Software. With Infusionsoft by Keap CRM Integration, each engagement and interaction your customer or client had with your brand, is tracked and recorded, all in one place. Making it easier for you to find out whether your prospective customer will be interested in your offer.
Now that you know your target, it’s time for you to start with the content of your email. Before you get all hyped up for your content, you have should never forget that the body and the content of your email will never be read if your subject line is not compelling. You have to make sure that your subject line is able to catch the attention of your recipient and compel them to open the email that you sent.
However, you should take into consideration that whatever you promised your recipient on your subject line, will be fulfilled at the end of your email. There have been a lot of cases where the content of the email was not able to deliver what the subject line has promised and resulted in a massive unsubscribes.
Aside from that, you also have to make sure that your subject line does not contain any spam trigger words such as:
Note: See the rest of the spam trigger words here.
Email Service Providers that are commonly used by your customers have Spam Filters that immediately sends the email you send to the Spam folder if your subject line and content contains a Spam Trigger Word. If you want your email campaign to succeed, you have to make sure to avoid the spam trigger words.
After the subject line, comes the content. This is where the challenge starts. If your contents are not interesting at a glance, your recipient will most likely bounce off from your email and may forget about it. Which is why it’s important for you to create a hook right at the start. You have to make sure that this hook can keep your recipient’s attention up until the end.
Aside from that, you have to make sure that the content of your email is short and should not be pitching the service or product that you offer right at the very beginning. Most of us are not really fond of reading and pitching right at the start will immediately turn them away from the email that you sent. If you want your email campaign to succeed, you have to make sure that each of the emails you send will give your email a benefit.
If you don’t have any idea what content should you include in your email, you can start up with a personal story. People by nature are drawn to stories and if they see one, they will be interested in reading it. Now, if you use that story to connect with your customers and they are able to relate it to the problem they currently have, pitching your products and services will be a lot easier.
Marketing campaigns are your investment, so you have to make sure that you get the results that you want. Which is why you need to ensure that you have your goal already set, you know your target, you have a compelling subject line, and excellent content, before you proceed with your marketing campaign.