header image of the blog title "Help Your Best Marketing Automation Achieve Its Stellar Purpose" with an over-the-head shot of two persons discussing on a wooden surface
header image of the blog title "Help Your Best Marketing Automation Achieve Its Stellar Purpose" with an over-the-head shot of two persons discussing on a wooden surface

The Best Marketing Automation Software Doesn’t Always Guarantee An Outstanding Customer Service For You and Your Business

June 26, 2018 Marketing, Marketing Automation, Marketing Automation Platforms, Marketing Tips, Online Marketing 0 Comments

Having the best marketing automation does not always guarantee that you will have exceptional real-time customer service. What most companies don’t know is that getting the “A” in customer marketing goes way beyond having a great tool. CRM automation is only as good as it’s user. So, in order to get the best out of your software, you have first to learn the art of treating your customers as human beings, who have bad and good traits.

One of the main pitfalls of having unimpressive customer service is telling yourself that you have no problem. Not acknowledging that you have an issue that needs solving makes your whole problem even bigger. It’s like having a massive elephant sitting beside you, but you chose not to see it. And, this state of denial coupled with a customer’s impatience turns into ticking bomb that can ruin your business’s reputation.

Four Ways To Up Real-Time Customer Service

1. Make Your Customers Feel Valued

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Help Your Best Marketing Automation Achieve Its Stellar Purpose – Make Your Customers Feel Valued

Everybody wants to be treated like a special person, whether they say it or not. Your customers are no different, in fact, they are more likely to demand that you make them feel special and valued. Personalise your service to make them feel like royalty. Making your customers feel that they are wanted is the key to getting their loyalty.

So, how will you apply this treatment to your CRM Singapore automation? When they make a query or even when they send you a simple message make sure that you respond to it immediately. Don’t ignore their feedbacks and try to entertain their needs as fast as you can.

2. Anticipate Their Needs

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Help Your Best Marketing Automation Achieve Its Stellar Purpose

Use analytics to your advantage, take a look at the trends in the market today and be ahead of your game. If you see a good feature that you think will help your customers then try to implement it. Use the benefits of CRM software application to improve their experience with your business, whether it be in the sales process or the after sales feedbacks and support.

3. Treat Them As Humans

3 persons looking and holding each of their cellphones on a train station
Help Your Best Marketing Automation Achieve Its Stellar Purpose – Treat Them As Humans

Treat others how you want to be treated. Talk to others the way you want to be talked to. Talk to your customers not as robots with the utmost formality that it sounds so suffocatingly foreign and distant, but speak to them as a person. Show care, greet them on their birthdays, give them a discount on special occasions, overall build a real and lasting relationship.

4. Square Up Your Customer Service

over-the-shoulder shot of a woman looking at her laptop
Help Your Best Marketing Automation Achieve Its Stellar Purpose – Square Up Your Customer Service

Just like how CRM consultancy and CRM consulting services help end users like you understand, implement and gain more customers with your CRM system, you should also be on hand 24/7 to your customers. Pump up your CRM team so that they will be alert and always ready to help your customers.

The best marketing automation software will not help you boost your customer care if you slack about and treat your customers as money-generating creatures instead of the human beings they are. The best customer service starts with awareness and ends with the action to change what needs to be changed.

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