A 3-Step Workout Program for A Healthier Email Marketing Campaign

March 7, 2018 0 Comments

Just like how a quality exercise routine revitalizes one’s body, mind, and spirit, exercising proper email marketing routines can boost any marketers’ email marketing campaigns and maximize overall ROI. Working out regularly will reward you with higher chances of achieving your set goals and reaching your success. Aside from benefiting the entire body, the concept of exercise also applies to email marketing. Following a strict workout routine will help elevate your email marketing strategies increase overall sales.

Listed below is a three-step workout program for a better and more efficient email marketing campaign. Simply follow the instructions to reach your goal.

Step 1 – Stretching & Warming Up

Your email marketing will not work out as smoothly as what you’ve planned if you don’t start off with the fundamentals. A good warm-up is always essential to loosen things up and make your whole body fluid and alert. In the same manner, you should also execute initial strategies to warm things up and get your email campaign going. Here are a few crucial yet straightforward exercises you should undertake during this stage:

Create an Email Marketing Plan

Before you start sending out your emails to people, you should first warm up and create an effective email marketing plan. Formulate a relevant concept and add everything up so you can easily understand the flow of your campaign. Your initial checklist should cover every single aspect that needs to be considered that needs to be considered before you start creating your campaign.

Here are questions that you need to answer during the development of your email marketing plan:
What is the main purpose of my email marketing campaign?
Who is my target audience?
What should my email templates be?
What options will I take if something terrible goes wrong?

Re-engage with your ‘Cold’ List

There will be instances that some of your lists will go inactive. They will all of a sudden stop responding to your list, and you can no longer get data from them. If they haven’t unsubscribed or marked your emails as spam, chances are these people are still interested in your business. That means you can still wake them up and make them active again. To do so, you should execute a re-engagement strategy.

Some of the best ways to reconnect with your inactive email list would include the following:

  • Conduct proper email segmentation
  • Send personalized emails, mainly asking permission if you can still send them emails from you.
  • Let them answer polls that will reward them with timely promos for their participation.
  • Add coupons and discount offers on the next email you send.

If your list proves too cold – if they are no longer active and are already marking your emails as spam – consider removing them from your list.

Group your List based on Tags and Segments

The next step is organizing your email list. This can be done through proper list segmentation based on varying attributes like geography, position, sales cycle, lead stage, user preference, and more. Closely monitoring the action and activities of your recipients will give you the opportunity to study their interests and behavior. Make use of this information and categorize your subscribers accordingly, along with properly assigning tags.

Once you’ve managed to group your list, you can now easily send out email messages to your list based on their segment or tag.

Step 2 – Begin Basic Workout

Once you’ve finished warming up your leads, it’s now time to commence your proper workout routines. Here are the most relevant parts of your entire routine:

Establish and Create Relatable Content

The very first thing that people notice in your email is your content. For that reason, your efforts should be focused towards creating relevant content. When writing for your target audience, always keep your tone clear, straightforward, and engaging. To capture your readers even further, create a well-designed email template. Always focus on the key offers and deliverables of your email. Highlight your product’s main points and add some informative images to the mix to make it even more enticing.

Also, make sure that your emails will conveniently fit on any device by incorporating a responsive email template. Finally, personalize each email to keep your subscribers interested in your brand.

Check your email for potential mistakes before sending

Mistakes are inevitable. They happen every once in a while. It’s our job to prevent them from happening, which is why you should double – or even triple – check your emails before you click the ‘send’ button.

Here’s a list of email flaws that you should look out:

  • a poorly-written email subject line
  • vague pre-headers
  • sloppy and careless content arrangement
  • inaccurate sender and recipient details
  • Broken and irrelevant links
  • a dysfunctional CTA button

Schedule Your Emails At Ideal Times

Scheduling your emails at the ideal time of the day will ensure that your recipients will engage and respond. Creating the best email campaign would be pointless if you send it out at the least fortunate time. To make the most impact out of your email campaign, make an effort of sending your emails during the peak hours of each of your subscriber’s list.

Step 3 – Advanced Workout Routines

We are now in the last portion of our email marketing workout program. This stage is now where patience, constant research, and consistent actions hit it’s most critical stages. This will be the time where you have now created the ideal email marketing campaign. It is now the moment to execute advanced workout routines. In other words, maintain your email campaigns and have them ready for the long term.

Monitor Your Emails’ Performance and Make Constructive Reports

Your emails are now sent, and you are now getting the results you need. But it doesn’t stop there. You should also see if your emails have delivered the quality and the exact offer that your email list has been looking for. You should also keep track of number-based metrics like the following:

  • open rate
  • click rate
  • bounce rate
  • & more

From the number of opens and click your email gets, you can get a grasp of the exact email design and content strategy that you need to follow for your other emails.

In the same manner, keeping track on the number of email bounces and unsubscribes will help improve your future engagement with your customer list. Keep in mind that promoting your brand on social media would mean measuring your email performance through clicks, shares, mentions, and comments.

Test Different Emails

Just because your current campaign works wonders doesn’t mean you should stop testing and finding an email that gives better results. Constantly a/b testing your emails is the key to improving your emails and maximizing your chances of getting more significant ROI.

Automate your Emails

Email marketing automation is the marketing strategy for the present and future. You can’t monitor your emails 24/7, which is why you need email automation to handle your email campaign even if you are not directly monitoring it. There are different email marketing automation tools for you to take advantage of. From Marketo to more advanced tools like Infusionsoft by Keap and GetResponse, automating your email really changes things to a massive degree. Consider automating your emails now


Just as exercising can boost your happiness levels and keep your strong and healthy, executing this three-step workout program will significantly accelerate your email marketing campaign and make your business a lot more profitable.

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