Link Building Topics: The Anatomy of a Perfect Link

February 9, 2018 0 Comments

Link building is one of the most popular SEO methods.It links you to other credible sites and help Google in ranking and identifying relevance. However, For people who are aspiring success in link building, it is important that we first understand each parts of a Link to fully maximize its effectiveness. In this articles, we will talk about the key parts that make up a link.

The Main Parts of The Perfect Link

There are three components of a link that you will need to consider:

1.) Anchor Text

The anchor text is the textual equivalent of a hyperlink. Let’s say, for instance, the anchor text for a particular link is “example link,” with the hyperlink being “www.scaleupmarketing.asia.” The anchor text is essential because Google uses it to identify the specific keywords of a particular web page. If you intend to try ranking for “Marketing Automation,” you should acquire as many relevant links as you can, with the inclusion of the term “marketing automation” in your anchor text.

2.) Domain Authority

Similar to your anchor text, inbound links are also important for SEO since they serve as search engine signals, indicating that your website or webpage is relevant and deserving of some attention. The more relevant inbound links you have on your site, the more and attention and authority you will get; also, the more authority you get, the better chances you will have at ranking for your keyword.

Links are also different from each other. If you were to acquire an inbound link coming from a domain containing its own inbound links, you will transfer more authority back to your domain. So if you get links from big-time websites, you are getting them from high authority domains, which should be your number one priority if you want to rank and be found.

When you’re exploring any link building opportunity, always consider checking the authority of the sites you want to get links from. A lot of tools are available online that will let you test and determine the legitimacy of the domain authority.

3.) The Page on Your Website That’s Getting these Links

The majority of inbound links that your website receives should naturally come from other users linking to your content. These natural links will improve and boost your domain authority. However, these links are commonly too general and will not contain any relevant anchor text. So building links is all about boosting and improving your overall ranking for a particular keyword and to improve your overall rank of a specific page in your website.

 

Before you begin your link building journey, you should consider thinking about the pages you intend to link. If you, for instance, have a page that is ranking at the 22nd spot on Google for the keyword “marketing automation,” your goals should produce more links to that web page containing the appropriate anchor text. As the links to that page grow and flourish, it should eventually increase search engine ranking.





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