Top 5 Marketing Automation Tools For Small Market Businesses

February 20, 2018 0 Comments

Do you feel like your insurmountable marketing efforts are slowing you down? Are you in need of help to automate things and make your online marketing campaign smoother and more efficient? If so, you are in dire need of marketing automation.

Fortunately, email marketing automation is now a thing, and there are different tools available online that can help businesses of various sizes. Using an email marketing automation tool will help boost productivity, increase revenue, and make things less monotonous.

Listed below are five of the best marketing automation tools to make your life easier when it comes to managing your email marketing campaign.

1.) Infusionsoft by Keap

If you are looking to get a lot more personal with your customer list, you will definitely love Infusionsoft by Keap. Once you get used to its quite sophisticated yet easy to master mechanics, staying connected to your customers will become second nature. All you really need to do to get going is to import and organize contacts using segmentation and tags. Infusionsoft by Keap is programmed to track and record lead behavior effectively. It scores your leads based on the easiness of conversion. Lead behavior includes the following:

  • Website Check
  • Archived Emails

Once you’ve determined the quality of your leads, it will now be either you reach out to the leads that have the potential to become paying customers, or the prioritize more on high-rated leads and work towards converting them into paying customers.

2.) Get Response

If you’re looking for a comprehensive marketing automation tool, GetResponse is the one for you. GetResponse is made to get things done for you. Small businesses will fall in love with its fantastic email automation features. Another highlight is its “workflow builder,” which customizes and makes creating the best conversion funnel super easy for you.

Once you manage to set everything up, the workflow builder will automatically send welcome emails, social media links, coupons, newsletters, and more as a direct response to certain triggers that you’ve set up. GetResponse also features various unique and attractive email templates, which takes away the hassle of manually making your own template. Simply put, GetResponse is a hassle-free tool that is easy to use and get things done effectively.

3.) Marketo

Marketo is an extremely popular email marketing automation tool, and for a very good reason. Marketo is a reliable tool that’s ideal for beginners. Like all the other tools, Marketo is designed to generate fresh leads for your business, along with constructing forms and landing pages for your business’s website. Marketo also features a user resource that teaches new marketers how to use and make the most out of social media, behavior tracking and search marketing.

Marketo, like Infusionsoft by Keap, also features a marketability-based lead score. It also factors inactivity and demographics. It also features a flame and star icon, which indicates the leads that are urgently in need of your attention. All in all, Marketo is an amazing tool for learning the ways of marketing automation, while still efficiently identifying the ideal leads to go after and the ones to disregard.

4.) HubSpot

HubSpot is the leading inbound and sales marketing provider in the United States. It also has a killer marketing automation tool that is focused on helping out every small business owner. HubSpot’s “campaign recipes” feature can immediately generate content assets to benefit your company. Another great highlight is HubSpot’s campaign wizard, which helps ensure that a campaign will never launch when it’s still under “set-up” status.

HubSpot also has a newbie-friendly feature, displaying all of your campaigns and its analytic data. HubSpot makes it easier for SMB owners to conclude whether their campaign strategy is working or failing, making it an ideal tool for small market businesses that are still learning how to automate their email marketing campaign properly.

5.) MailChimp

MailChimp is a superior all-around automation tool for modern businesses. It can build compelling emails using simple drag-and-drop template features. You can even connect and interact with leads on a different level. With MailChimp, your visitors will always be greeted with a coupon or welcome email. Avid followers of your brand will receive alert emails when their favorite product is in stock.

MailChimp also supports multi-user usage, so if you have a marketing team, you can get them involved in the entire process. MailChimp also comes with different mobile app features, making it a comprehensive marketing automation tool that everyone should try.


There are multiple other marketing automation tools out there that are perfect for small market businesses. However, these five are our favorites and are considered as the most effective ones that will truly get the job done.

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