Right Strategy, Relevant Timely Content, Lead Generation

The Building Blocks of Duct Tape Marketing

Right Strategy, Relevant Timely Content, Lead Generation

Marketing Hourglass

Business doesn’t stop after your customers buy your product. Turn your clients into your promoters. There are 7 phases in the marketing hourglass that will complete the customer journey.

7 stages of customer journey "KNOW", "LIKE", "TRUST", "TRY", "BUY", "REPEAT", and "REFER"

Create a remarkable customer experience for them to know, like, and trust your company until they decide to try, buy, repeat and refer you to other prospects. This is the cycle for success. And the key is building trust and educating your prospects.

Understanding your customer’s buying journey is essential to understanding how to attract and serve your ideal clients. The Marketing Hourglass is a unique framework that you can use to create your overarching marketing strategy.

Marketing Hourglass is a strategy that goes beyond the marketing funnel. It is more than just stuffing leads to your funnel but it is strategizing to turn your customers into your brand advocates. The 7 phases of the marketing hourglass will determine your success in completing the customer cycle.

Go beyond the marketing funnel and start earning more.

Demand Generation

Create desire and drive awareness for your business and generate demand for your products/services to drive more business.

Desire depends on where the prospect is in the buyer’s funnel. Wherever it is, you have to aim to engage them through multiple platforms and touchpoints. After creating a buyer’s persona: know who your target is, what they care about, and what problems they have that you are offering a solution to, why it is unique and why they should have it.

Using planned contact delivered via multiple platforms, your business can generate consistent leads from both on and off-line sources. With nurturing, get prospects more interested about your solution, and qualifying them before handling off sales for the close.

Drive demand and increase sales.

Track, Measure, Plan, Do

Track the measures of your success and improve your marketing by measuring key metrics in your business – the number of leads, conversion rates, and campaign ROI. This way, you know how well your marketing is going, what’s working and what’s not and plan on optimizing your efforts for better results.

Better sales and marketing processes over time.


Need help in your Marketing? We have 3 types of Services below:


Build a Strategic Plan


Duct tape Marketing consultancy focuses on finding the core difference of your clients and using it to provide differentiation in their industry.The outcome in their package provides your business with a strategic marketing plan for increasing leads. Find Out More


(1-to-1) or group


Duct tape Marketing System coaching package provides marketing guidance for companies who need an extra boost in a strategic direction. It is designed to add focus to a marketing person to add focus to a marketing person or team and essential training to create a complete do-it-yourself marketing plan. Find Out More


Do-It-For-You Jump Start


The Duct Tape Marketing Service Jump-Start program is an outsourced managed marketing service,designed to quickly get your business more exposure, more leads, level of offerings way according to your business's stage. Find Out More
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