Inbound Marketing

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Understanding the Basics of Inbound Lead Generation and Why it Matters

One of the major concerns of any business is how to gain new customers. New customers mean growth, bigger revenue, and longer business life. In this quest for new customers, two words usually pop

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Change Your Point Of View! 5 Reasons Why Creating A Customer Avatar Improves Your Inbound Marketing Strategy

Any inbound marketing strategy expert will tell you, that the key to getting it right is making a content that sinks into your customer’s bone. Your social media posts, and what you write in

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Inbound Marketing is For Closers: Busting 5 Common Bottom-of-The-Funnel Myths

Misinformed marketers think of inbound marketing as only an effective tool used only for filling the top of the funnel. The fact based on data that will be presented on this blog is that