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Marketing Automation

40 Tedious Sales Tasks You Can Outsource To A Virtual Assistant

Most enterprises these days encounter manpower problems thus causing a slowing production of products & services.  One of the most recommended ways to solve this problem is outsourcing. Getting virtual assistant services for these

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Which Is Better? Lead Volume VS Lead Quality

Lead Volume VS Lead Quality: What differences do each of these leads have? Why are these types of lead generation important in increasing your sales? This article is written with the purpose of answering

Growing Your Email Contact List Through Lead Magnets

We all know the struggle of coming up with  good lead magnets. Admit it, you have been stuck once or twice with which lead magnets you should use for your lead capturing campaign.  Although

Email Marketing Strategy: The Best Way To Increase The Loyalty Of Your Customers

What is Email Marketing? What are the different types of email marketing strategy? How can you keep your customer loyalty in check? Find out the answers to these questions here. In this generation, where

How To Create a Buyer Persona?

How do you usually start your newsletters and emails? Do you start it with a simple ‘Hi <first name>!’? If yes, then is the email performing well? Your emails are your means of attracting

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Common Marketing Automation Mistakes (How to Solve It)

Why did you build your business? How are you able to keep it running? You didn’t just jump into a decision without planning it out, right? That’s like tossing your money out of your

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Optimising Your Email to Boost Its Open Rate via Email Client Market Share

When it comes to increasing your open rate, you should know the most used email clients and their respective Email Client Market Share. This way, you can optimise your email for these devices.  We