Current Marketing Automation Trends That’s Dominating 2018

According to the current research, marketing automation trends is on pace to reach its predicted $32 billion worldwide spend this year. There has been a consistent growth in marketing automation, as more and more companies start transitioning to a more automated style of marketing. With all of the attention being given to marketing automation, there will be no doubt that the number of sales that marketing automation will accumulate will increase.

Thanks to marketing automation platforms like HubSpot and Infusionsoft CRM Software, marketers can now create smooth and efficient marketing campaigns that were impossible to pull off when done manually. Technological advancements related to analytics, chatbots, and machine learning are spearheading some notable developments in the field of marketing automation. With that said, here’s a quick look at four of the current marketing automation trends that are dominating in 2018:

4 Current Marketing Automation Trends That are Dominating in 2018

1.) Automated Social Media Outreach

Studies show that more than 50 percent of people are following different brands on social media. Considering the fact that social media has been one of the most popular platforms that people use to engage, interact, and socialize, marketers can definitely use this avenue to attract and acquire potential customers.

2.) Predictive Lead Scoring

Marketers this year are making important changes in their lead scoring tactics, incorporating such strategies like understanding and taking advantage of their ICP – or “ideal customer profile.” Marketers are no longer working blindly and engaging with the wrong people. They are now making predictions and scoring more efficiently, landing more accurate leads that are likely to convert and make a purchase on their brands.

Using probability, marketers can calculate and make accurate assumptions about their target audience using platforms like Infer to determine the leads that are more likely to convert into potential customers. Along with that, predictive lead scoring can also identify the best-performing channels without the need to wait for weeks (or even months) for leads to start moving down the sales funnel.

3.) Behavior-based Email Workflows

This year, marketers are starting to integrate their emails according to the actions and behavior of their target audience. In this strategy, triggered emails focus on nurturing existing contacts and encourage them to start moving down the sales funnel. Integrated email workflows is a whole new trend that also taps into retargeting ads whenever contacts trigger specific workflows.

Best of all, the messages that are sent to your target audience will be relevant depending on the specific stage of your marketing funnel.

4.) Customized Content Recommendations

Marketing teams are now able to manage account-based programs. Content marketers are now able to create and develop specific content for each account type of targeted accounts. In the same manner, personalization platforms can now display particular content to site visitors depending on their IP address.

Technology has come a long way in improving the lives of marketers. Marketing automation with CRM Singapore software in play, marketing operations will be a lot smoother and fluid. Now, with different trends emerging this year, the future looks bright for marketing automation and online marketing.