The Duct Tape Marketing Consulting Engagement is designed to help you build the foundations for a sustainable
long term marketing system for your business based on the award winning author john jantsch’s duct tape
Marketing System. What will we be doing do for this consultation engagement?

  • Conducting market research
  • Defining target market and market positioning across key products and services
  • Prioritising business and marketing objectives
  • Developing a marketing strategy
  • Establishing an implementation roadmap to achieve marketing objectives


Market Research :

  • Client interview – 10-15 ideal client interviews completed by the consultant. You will receive access to full recordings, interview transcripts, and high-level summaries.
  • Competitive research – Full detailed report on competitive factors for 4-6 of your top competitors. high-level summaries including position in market, why they win, website ranking factors, social signals and reviews.
  • Create influencer list – build journalist, influencer, competition and customer lists and alerts to include guest content opportunities and outreach for link building and PR purposes.

Defining Target Market(s) & Marketing Positioning :

  • Ideal client personas – Persona for each of your market segments including overview, priority initiatives, success factors, perceived barrier, buying process, and decision criteria.
  • Core message – A clearly defined unique core difference, talking logo, and messaging for using your core difference when reaching different target markets.

Prioritising business and marketing objectives:

  • Conduct initial strategy and content planning meetings – Two in person or virtual 2-hour sessions to conduct discovery and research and present initial strategy priorities.
  • Goals & Objectives planning meeting – Clearly set revenue targets, Marketing Budget and Marketing Objectives in line with your business goals.

Developing a marketing strategy:

  • Marketing Hourglass – Brainstorm session with your consultant and members of your team to come up with content plan for each of the 7 phases of the Hourglass: Know, Like, Trust, Try, Buy, Repeat and Refer.
  • Create editorial calendar – Install editorial content plugin (WordPress only) or develop content topics spreadsheet for upcoming quarter. To include plan for lead capture content such as FREE Assessment Tool, Whitepapers, Case Studies’ report.
  • Develop keyword content plan – List of key themes that will be the focus of any content and SEO opportunities.
  • Create and integrate robust rating and review web page and process – Develop a process to aggressively stimulate reviews to Google and other review sites including a review only webpage and process to enhance and support increased reviews.
  • Email Templates – Develop and format concept for monthly email newsletter, follow-up campaign and long-term nurture campaign
  • Consult on CRM and marketing automation – Work to initiate or integrate CRM tools with marketing plan and develop customer journey and marketing automation based on Marketing Hourglass development

Establishing an implementation road-map to achive marketing objectives:

  • Content calendar – Content calendar including the following elements: 12 monthly themes, types of content, and monthly goals for each type of content.
  • High-level strategies – 4-6 of your highest-level strategies mapped out including detailed tactics to help achieve these strategies.
  • Create key metrics dashboard – Creation of a client dashboard to monitor growth and improvement in key indicators such as website traffic, social metrics, reviews, and keyword ranking. To include key conversion goals and funnels in Google Analytics.
  • Monthly status session – Once a month meeting to review all projects, adjust plan and report on performance.
  • Conduct quarterly planning meeting – Quarterly in persona or virtual session to plan upcoming content themes, adjust and add new tactics.

Other Benefits:

  • Enrollment in marketing training program – Access to complete marketing training system including video lessons, worksheets, tools and examples for every aspect of marketing
  • Access to monthly webinar series – Exclusive invitation to online sessions covering essential and ever changing elements of marketing
  • Access to monthly Q & A session – Get your toughest questions answered each month in a live, group Q & A session.
  • Access to small business forum – Join hundreds of like-minded business owners participating in various Duct Tape Marketing programs. Network and propose your questions in real-time.

Are you interested?


  • With Infusionsoft, we get about 80% show up rate for appointments, compared to less than 30% before this. Imagine how much sales opportunities we have missed before this! by over 500%. That's some serious marketing automation at work!
    Joseph Chng
    Joseph ChngMind Transformations Pte Ltd
  • We were able to implement time-saving procedures that were automated to chase customers for data, as well as manage leads so that sales can grow. We also liked the implementation of referral system to reward contacts that refer their friends resulting in more leads generated.
    Dainial Lim
    Dainial LimCaymon Group Holdings
  • With Infusionsoft and Scale Up Marketing we managed to: save 12 man hours a week in event management, returning unnecessary calls, generating sales reports that we used to do manually, improved event turnout rates by 21% and improved 37% of closing rate, by targeting at the non-buyers after previews with nurturing campaigns.
    Dev Sonia, Coach Dave
    Dev Sonia, Coach DaveSuperChampz

Download the 7-Step Marketing Success Guide

Discover How the Life Cycle Marketing can help your business:

Attract Traffic

Capture Leads

Nurture Prospects

Concert Sales

Deliver & Satisfy

Upsell Customers

Get Referrals

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