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Build A Better Marketing System With A Duct Tape Marketing Consultant

Small Business DTM Consultancy

(CDG Eligible)

Duct Tape Marketing Consultancy (US $15,000 – 30,000)

Scale Up Marketing – Duct Tape Marketing Consultant. The Duct Tape Marketing Consulting Engagement is designed to help you build the foundations for a sustainable long-term marketing system for your business based on the award-winning author John Jantsch’s Duct Tape Marketing System. What will we be doing for this consultation engagement?

  • Conducting market research
  • Defining target market and market positioning across key products and services
  • Prioritising business and marketing objectives
  • Developing a marketing strategy
  • Establishing an implementation roadmap to achieve marketing objectives
duct tape marketing consultant chart image talking about how to build sustainable long-term marketing system

What’s Included in this Package

Market Research

  • Client interview – 10-15 ideal client interviews completed by the consultant. You will receive access to full recordings, interview transcripts, and high-level summaries.
  • Competitive research – Full detailed report on competitive factors for 4-6 of your top competitors. high-level summaries including position in market, why they win, website ranking factors, social signals and reviews.
  • Create influencer list – build journalist, influencer, competition and customer lists and alerts to include guest content opportunities and outreach for link building and PR purposes.

Defining Target Market(s) & Marketing Positioning :

  • Ideal client personas – Persona for each of your market segments including overview, priority initiatives, success factors, perceived barrier, buying process, and decision criteria.
  • Core message – A clearly defined unique core difference, talking logo, and messaging for using your core difference when reaching different target markets.

Prioritising business and marketing objectives:

  • Conduct initial strategy and content planning meetings – Two in person or virtual 2-hour sessions to conduct discovery and research and present initial strategy priorities.
  • Goals & Objectives planning meeting – Clearly set revenue targets, Marketing Budget and Marketing Objectives in line with your business goals.

Developing a marketing strategy:

  • Marketing Hourglass – Brainstorm session with your consultant and members of your team to come up with content plan for each of the 7 phases of the Hourglass: Know, Like, Trust, Try, Buy, Repeat and Refer.
  • Create editorial calendar – Install editorial content plugin (WordPress only) or develop content topics spreadsheet for upcoming quarter. To include plan for lead capture content such as FREE Assessment Tool, Whitepapers, Case Studies’ report.
  • Develop keyword content plan – List of key themes that will be the focus of any content and SEO opportunities.
  • Create and integrate robust rating and review web page and process – Develop a process to aggressively stimulate reviews to Google and other review sites including a review only webpage and process to enhance and support increased reviews.
  • Email Templates – Develop and format concept for monthly email newsletter, follow-up campaign and long-term nurture campaign
  • Consult on CRM and marketing automation – Work to initiate or integrate CRM tools with marketing plan and develop customer journey and marketing automation based on Marketing Hourglass development

Establishing an implementation road-map to achive marketing objectives:

  • Content calendar – Content calendar including the following elements: 12 monthly themes, types of content, and monthly goals for each type of content.
  • High-level strategies – 4-6 of your highest-level strategies mapped out including detailed tactics to help achieve these strategies.
  • Create key metrics dashboard – Creation of a client dashboard to monitor growth and improvement in key indicators such as website traffic, social metrics, reviews, and keyword ranking. To include key conversion goals and funnels in Google Analytics.
  • Monthly status session – Once a month meeting to review all projects, adjust plan and report on performance.
  • Conduct quarterly planning meeting – Quarterly in persona or virtual session to plan upcoming content themes, adjust and add new tactics.

Other Benefits:

  • Enrollment in marketing training program – Access to complete marketing training system including video lessons, worksheets, tools and examples for every aspect of marketing
  • Access to monthly webinar series – Exclusive invitation to online sessions covering essential and ever changing elements of marketing
  • Access to monthly Q & A session – Get your toughest questions answered each month in a live, group Q & A session.
  • Access to small business forum – Join hundreds of like-minded business owners participating in various Duct Tape Marketing programs. Network and propose your questions in real-time.


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Are you interested?