Small Business DTM Consultancy

(CDG Eligible)

Duct Tape Marketing Consultancy (US $15,000 – 30,000)

Scale Up Marketing – Duct Tape Marketing Consultant. The Duct Tape Marketing Consulting Engagement is designed to help you build the foundations for a sustainable long-term marketing system for your business based on the award-winning author John Jantsch’s Duct Tape Marketing System. What will we be doing for this consultation engagement?

  • Conducting market research
  • Defining target market and market positioning across key products and services
  • Prioritising business and marketing objectives
  • Developing a marketing strategy
  • Establishing an implementation roadmap to achieve marketing objectives
duct tape marketing consultant chart image talking about how to build sustainable long-term marketing system

What’s Included in this Package

Market Research

  • Client interview – 10-15 ideal client interviews completed by the consultant. You will receive access to full recordings, interview transcripts, and high-level summaries.
  • Competitive research – Full detailed report on competitive factors for 4-6 of your top competitors. high-level summaries including position in market, why they win, website ranking factors, social signals and reviews.
  • Create influencer list – build journalist, influencer, competition and customer lists and alerts to include guest content opportunities and outreach for link building and PR purposes.

Defining Target Market(s) & Marketing Positioning :

  • Ideal client personas – Persona for each of your market segments including overview, priority initiatives, success factors, perceived barrier, buying process, and decision criteria.
  • Core message – A clearly defined unique core difference, talking logo, and messaging for using your core difference when reaching different target markets.

Prioritising business and marketing objectives:

  • Conduct initial strategy and content planning meetings – Two in person or virtual 2-hour sessions to conduct discovery and research and present initial strategy priorities.
  • Goals & Objectives planning meeting – Clearly set revenue targets, Marketing Budget and Marketing Objectives in line with your business goals.

Developing a marketing strategy:

  • Marketing Hourglass – Brainstorm session with your consultant and members of your team to come up with content plan for each of the 7 phases of the Hourglass: Know, Like, Trust, Try, Buy, Repeat and Refer.
  • Create editorial calendar – Install editorial content plugin (WordPress only) or develop content topics spreadsheet for upcoming quarter. To include plan for lead capture content such as FREE Assessment Tool, Whitepapers, Case Studies’ report.
  • Develop keyword content plan – List of key themes that will be the focus of any content and SEO opportunities.
  • Create and integrate robust rating and review web page and process – Develop a process to aggressively stimulate reviews to Google and other review sites including a review only webpage and process to enhance and support increased reviews.
  • Email Templates – Develop and format concept for monthly email newsletter, follow-up campaign and long-term nurture campaign
  • Consult on CRM and marketing automation – Work to initiate or integrate CRM tools with marketing plan and develop customer journey and marketing automation based on Marketing Hourglass development

Establishing an implementation road-map to achive marketing objectives:

  • Content calendar – Content calendar including the following elements: 12 monthly themes, types of content, and monthly goals for each type of content.
  • High-level strategies – 4-6 of your highest-level strategies mapped out including detailed tactics to help achieve these strategies.
  • Create key metrics dashboard – Creation of a client dashboard to monitor growth and improvement in key indicators such as website traffic, social metrics, reviews, and keyword ranking. To include key conversion goals and funnels in Google Analytics.
  • Monthly status session – Once a month meeting to review all projects, adjust plan and report on performance.
  • Conduct quarterly planning meeting – Quarterly in persona or virtual session to plan upcoming content themes, adjust and add new tactics.

Other Benefits:

  • Enrollment in marketing training program – Access to complete marketing training system including video lessons, worksheets, tools and examples for every aspect of marketing
  • Access to monthly webinar series – Exclusive invitation to online sessions covering essential and ever changing elements of marketing
  • Access to monthly Q & A session – Get your toughest questions answered each month in a live, group Q & A session.
  • Access to small business forum – Join hundreds of like-minded business owners participating in various Duct Tape Marketing programs. Network and propose your questions in real-time.

TESTIMONIALS

  • Ever since we started using Infusionsoft, it has helped increase our preview attendance by up to 35%, as well as our turnout and trials rate by up to 50%. With all the success I’ve been experiencing using the Infusionsoft system, it’s pretty safe to say that the people behind this amazing software know what they’re doing.
    ~ Neil Patel, Successful Businessman, Marketing Strategist
  • What else can I say, I have four Infusionsoft apps currently powering my businesses. How convenient it is? Well, it can do the job of 10 people and have improved my conversion rate by 50%. There’s simply no other marketing automation software better than Infusionsoft.
    ~ Fabian Lim, CEO, ClickEvents
  • I never really took Infusionsoft seriously when I acquired it seven years ago. Fast forward today, and I’m already one ofthe longest tenured Infusionsoft user. There’s just so many reasons to be amazed with the stuff it can do for you and for your business. Over the years, my company has managed to save 80% of time on excel reports, as well as improve our sales conversions by 30%. It’s simply an amazing software.
    ~ Dave Sonia, Coach Dave, CEO, SuperChampz
Are you interested?