Duct Tape Managed Marketing Services Packages

Moving on from our Duct Tape Marketing Consultancy Engagement, the Duct Tape Marketing (Done-for-you)
Managed services are designed to help your business get more exposure, more traction, and ultimately more leads. The central building block of these programs is the creation of a modern marketing website. From this foundation element, we will begin to create Marketing assets such as content, social media engagement, Marketing materials and the necessary function to attract and convert leads to customers.

The engagement is for a period of one year. At the end of which we hope to equip your internal resource to project manage what we have set up for you; you may then choose to engage our Duct Tape Marketing Coaching program for monthly project manage what we have set up for you. you may then choose to engage our Coaching program for monthly status sessions and quarterly planning sessions.

What will we be doing do this done-for-you Engagement? We will in-source or project manage for your business including the following areas:

1. Websites/Landing page conversion Optimization or Re-Design
2. Local search Engine Optimization
3. Content Development & Content Marketing
4. Forums/Social Media posting & Engagement
5. Create and Manage Lead Generation/Conversion plan
6. Create and Manage client Referral program
7. Public Relations & Influencer Marketing

• Design or redesign full WordPress site – Includes design, core pages
  and content, lead capture landing pages and blog set-up. Also, includes ongoing maintenance and changes.

• Write and post 2-4 blog submission per month – Four 500-700 word blog posts taken from key content themes, posted to WordPress and optimized for search engines
• Create & Distribute different media from blog content – Videos, Podcast, Infographics, Slides and distribute to your Youtube Channel, Pinterest, Podcasting sites, Slideshare etc.
• Create Lead Capture tools – Quarterly eBook,White paper infographic or checklist to use in lead capture efforts.

• Publish 50-100 social media updates across Facebook, Twitter and Linkedin per month Handcrafted post taken from client’s content, list of industry influencers and proven engagement tactics to stimulates social media growth, activity and engagement.
• Manage social media engagement – engage fans and followers on your behalf. Create campaigns for engagement.
• Forum/Blog Engagement – Crawl related forums for opportunities to comment, respond to mentions of your brand with canned responses, escalating those that need your personal attention.

• Online paid Ads – We will in-source,out-source or work with your preferred vendors on online advertising platforms that can target at your ideal customers effectively: Facebook, GoogleAds, BingAds, LinkedIn.
• Lead Development via LinkedIn for B2B – Provide resources to do lead development on LinkedIn to target at your ideal customer profiles.
• Lead conversion system – Develop sales process based on overall marketing strategy Likely to involve setting up outsourced outbound team or inbound lead development specialists.
• Create and manage email marketing campaigns – Write and create lead capture campaigns, follow-up autoresponder campaigns and sales campaigns.
• Marketing Automation & Data Analytics – Integrate Marketing & Sales Processes: Lead scoring Marketing ROI reporting, Conversion Statistics, sales Funnel Reports

• Client Referral System – Develop and manage the referral program based on the customer’s Journey and the Marketing Hourglass Framework
• Partner Referral System – Business Development to create opportunities to meet potential referral partners.

• Create influencer list – Build journalist,competition and customer lists
  and alerts to include guest content opportunities and outreach for link building and PR purposes.
• Create guest content opportunities – From influence list conduct monthly outreach to find guest bloggers and opportunities to contribute to other blogs and new sites.
• Create a publish podcast/Webinar – Create and install process for interviews with clients, influencers and other guests.