How To Increase Your Email Engagement Rate?
September 3, 2019
What is Email Engagement Rate? Is it really important for you and your email marketing career? Find out the answers here.
Email marketing is highly used by experts in the digital marketing industry because of its effectiveness. For one, many enterprises still find it hard to master the art of email marketing. Email marketing is a hard endeavour not to mention broad and that is why enterprises find it more challenging to let their products or services stand out.
This article will provide you with explicit details that will help you further understand what email engagement is. Tips and tactics will be provided for you to take the next step in improving your brand and stand out among the rest by using email marketing.
What Is Email Engagement?
Ever heard of the “Read, Skim, Delete”? This is what most people do with their emails. Companies should do something like putting the CTA(Call To Action) in the top of the email considering if this happens to them. Important details of the email should be put on top so readers can read it first.
Email Engagement is a measure of how your subscribers react to your emails. Each small interaction between you and your subscribers are recorded and compared to the time they follow you. The engagement scale is then used to measure and classify that interaction to know how much your email engagement is.
Just like buildings, email engagement also has levels. These levels are considered as determinants in classifying how much email engagement do you have for that specific subscriber. New, Rarely, Sometimes or Often are the classification of the level of email engagement. Activity and the time subscribed are used for the measurement of these levels.
“New” Level
New email engagement is when the activity score is 0 or above and the time subscribed is less than a month.
“Rarely” Level
Rarely email engagement is when the activity score is 0 and the time subscribed is more than a month.
“Sometimes” Level
Sometimes email engagement is when the activity score is 1-2 and the subscription time is more than a month.
“Often” Level
Often email engagement is when the activity score is 2 or above and the subscription time is more than a month.
These are the levels of email engagement and how they are measured.
What Is The Importance Of Email Engagement?
The importance of email engagement is that it can be used as data to know which subscribers to reward, re-engage, and make specific special deals to their likings. This can help you increase your sales at the same time gain the loyalty of your subscribers.
Rewarding loyal subscribers like giving them discounts on products or services or giving them a promotion like giving them VIP statuses. This incentive can help these subscribers be more loyal to enterprises. Re-engagement is when companies contact lost prospective clients in goal of pitching once again.
10 Effective Ways To Increase Email Engagement
1. Build A Relationship Through Positive Expectations
Clickbaits aren’t gonna help you every time. It is best to create a relationship-based email rather than offer based. Focus on fulfilling their needs and that is when they expect and want your emails.
2. Using Personalized, Unique and Relevant Content To Hook Them In
Good Content will always shine no matter where they go. Don’t go wasting space on someone’s inbox by creating bad content. Always remember that everybody wants to read good content so always aim on making one.
3. Subject Lines Should Always Be Direct
The subject line is the first thing your prospective subscriber will see so it is highly advisable for companies to be direct in writing subject lines in their emails.
4. Giving Free Information Is Very Helpful
When your prospective clients see helpful information it increases the chance of them being enticed. Goodwill can increase engagement rather than a bland pitch of company products and services.
5. Good And Effective Inbound Marketing Strategy
The best audience to send an email about certain products and services are the ones that are in need of those products and services. Researching well about the client increases the chance of grabbing their attention.
6. Produce Good Emails Consistently
Creating a brief and concise subject line and very convincing content should always be your top priority. You never know when your email will be read so producing quality content every time
7. Write For The Sake Of Communication
The human brain is wired to filter out any form of sales pitch and that is why email should be written like talking to a friend rather than selling products or services. Be intriguing enough so that you can successfully convert a prospective client into a subscriber.
8. Let Your Message Be Brief And Concise
Nobody likes reading a long email and that is the truth. Emails need to be compact and straight to the point at the same time compelling enough so that prospective clients won’t get bored while reading it.
9. Focus On The Value Than The Product
Another wrong way of selling is focusing on the product. Companies need to focus on the value of the product rather than the product itself. The value talks about how important your product will be to prospective clients and how it could lessen their burdens.
10. Trial And Error Method Is Of Good Use
Repeating testing can help you further optimize emails by finding mistakes and changing them. Companies can make sure that their emails are compelling through this trial and error method.
Final Thoughts
These are 10 helpful ways to help companies increase the rate of email engagement rate on every email they send. In this knowledge-based industry like email marketing, you can never be wrong in learning more relevant information about this field.
Flexibility and Adaptability are the traits companies should have in this generation. Avoid sending promotionally-focused and self-serving emails and focus on sending friendly and value-focused ones to make prospective clients feel goodwill whilst reading the emails.
Don’t wait and try these effective ways to increase email engagement rate today.
