Lifecycle marketing is a seven-stage system devised specifically for small businesses to help
them transform their sales and marketing.
It is comprised of basic strategies and tactics integrated into a single, self-sustaining process.
Small businesses that implement lifecycle marketing principles through the affordable,
easy-to-use automation technology now available to them are in the best position to grow,
nurture and retain valuable customers.
B2C marketers who take advantage of automation – which includes everything from cart
abandonment programs to birthday emails-have seen conversion rates as high as 50%.
(eMarketer, Email Marketing Benchmarks, eb 2013)
Companies that have adopted marketing automation display notable advantages compared to
companies that have not adopted a marketing automation system, as highlighted below. (The
Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study, Nov 2013)
45% of companies with marketing automation regularly repurpose content for efficiency, compared with 28% of companies without marketing automation
54% of companies with
marketing automation capture
intelligence for the sales team,
compared to 25% without
49% of companies with marketing automation customize content to the Buyer journey stages, compared to 21% without
59% of companies with
marketing automation are able
to use intelligent targeting to
trigger content, compared to
Companies that excel in lead nurturing generate 50% more sales-ready leads at 33% lower
cost per lead. (Forrester Research, 2014)
67% of B2B marketers say lead nurturing increases sales opportunities throughout the
funnel by at least 10%, with 15% seeing opportunities by 30% or more.(DemandGen,
2014 Lead Nurturing Benchmark Study, Oct 2014)