Lifecycle marketing is a seven-stage system devised specifically for small businesses to
help them transform their sales and marketing. It is comprised of basic strategies and tactics
integrated into a single, self-sustaining process. Small business that implement lifecycle
marketing principles through the affordable, easy-to-use automation technology now
available to them are in the best position to grow, nurture and retain valuable customers.


  • 1Attract Interest – Attract leads to your websites with great content like ebooks, infographics, research reports, webinars and blog posts.
  • 2Capture leads – Encourage leads to sign up to receive your content. Be sure to include opt-in language in your web form
  • 3Nurture Prospects – Create a consistent campaign of useful information and offers with automated, personalized follow-up messages.
  • 4Convert sales – Turn browsers into buyers with e-commerce tools and a well-defined lead management strategy.
  • 5Deliver and satisfy – Fulfill your commitments on time, then provide additional value that surprises and delights customers.
  • 6Upsell customers – Develop a long-term Strategy, tactics, products and services to help generate additional sales and recurring revenue over time.
  • 7Get referrals – Encourage referrals by encouraging and creating incentives for customers and partners.

It seems too obvious and easy, right? In fact, on the surface there are no “Secrets” in lifecycle marketing, small businesses have known about and practiced these tactics in some form for thousand of years.

The real value of lifecycle marketing derives from integrating the individual building block tactics in to a single system- leveraging the interconnectedness and interdependencies of the stages. As the saying goes, the whole is greater than the sum of its parts.

Are you interested?


  • With Infusionsoft, we get about 80% show up rate for appointments, compared to less than 30% before this. Imagine how much sales opportunities we have missed before this! by over 500%. That's some serious marketing automation at work!
    Joseph Chng
    Joseph ChngMind Transformations Pte Ltd
  • We were able to implement time-saving procedures that were automated to chase customers for data, as well as manage leads so that sales can grow. We also liked the implementation of referral system to reward contacts that refer their friends resulting in more leads generated.
    Dainial Lim
    Dainial LimCaymon Group Holdings
  • With Infusionsoft and Scale Up Marketing we managed to: save 12 man hours a week in event management, returning unnecessary calls, generating sales reports that we used to do manually, improved event turnout rates by 21% and improved 37% of closing rate, by targeting at the non-buyers after previews with nurturing campaigns.
    Dev Sonia, Coach Dave
    Dev Sonia, Coach DaveSuperChampz

Download the 7-Step Marketing Success Guide

Discover How the Life Cycle Marketing can help your business:

Attract Traffic

Capture Leads

Nurture Prospects

Concert Sales

Deliver & Satisfy

Upsell Customers

Get Referrals

Done! Thanks we will send you the ebook shortly. Do check your SPAM folders or Promotion Tab just in case it lands there.