Lifecycle marketing is a seven-stage system devised specifically for small businesses to
help them transform their sales and marketing. It is comprised of basic strategies and tactics
integrated into a single, self-sustaining process. Small businesses that implement lifecycle
marketing principles through the affordable, easy-to-use automation technology now
available to them are in the best position to grow, nurture and retain valuable customers.
It seems too obvious and easy, right? In fact, on the surface there are no “Secrets” in lifecycle marketing, small businesses have known about and practiced these tactics in some form for thousand of years.
The real value of lifecycle marketing derives from integrating the individual building block tactics into a single system- leveraging the interconnectedness and interdependencies of the stages. As the saying goes, the whole is greater than the sum of its parts.