Lifecycle Marketing | ScaleUp Marketing

LIFECYCLE MARKETING


Lifecycle marketing is a seven-stage system devised specifically for small businesses to
help them transform their sales and marketing. It is comprised of basic strategies and tactics
integrated into a single, self-sustaining process. Small businesses that implement lifecycle
marketing principles through the affordable, easy-to-use automation technology now
available to them are in the best position to grow, nurture and retain valuable customers.

THE 7 STAGES OF LIFECYCLE MARKETING

  • 1Attract Interest – Attract leads to your websites with great content like ebooks, infographics, research reports, webinars and blog posts.
  • 2Capture leads – Encourage leads to sign up to receive your content. Be sure to include opt-in language in your web form
  • 3Nurture Prospects – Create a consistent campaign of useful information and offers with automated, personalized follow-up messages.
  • 4Convert sales – Turn browsers into buyers with e-commerce tools and a well-defined lead management strategy.
  • 5Deliver and satisfy – Fulfill your commitments on time, then provide additional value that surprises and delights customers.
  • 6Upsell customers – Develop a long-term Strategy, tactics, products and services to help generate additional sales and recurring revenue over time.
  • 7Get referrals – Encourage referrals by encouraging and creating incentives for customers and partners.

It seems too obvious and easy, right? In fact, on the surface there are no “Secrets” in lifecycle marketing, small businesses have known about and practiced these tactics in some form for thousand of years.

The real value of lifecycle marketing derives from integrating the individual building block tactics into a single system- leveraging the interconnectedness and interdependencies of the stages. As the saying goes, the whole is greater than the sum of its parts.

TESTIMONIALS

  • Ever since we started using Infusionsoft, it has helped increase our preview attendance by up to 35%, as well as our turnout and trials rate by up to 50%. With all the success I’ve been experiencing using the Infusionsoft system, it’s pretty safe to say that the people behind this amazing software know what they’re doing.
    Neil Patel, Successful Businessman, Marketing Strategist
  • What else can I say, I have four Infusionsoft apps currently powering my businesses. How convenient it is? Well, it can do the job of 10 people and have improved my conversion rate by 50%. There’s simply no other marketing automation software better than Infusionsoft.
    Fabian Lim, CEO, ClickEvents
  • I never really took Infusionsoft seriously when I acquired it seven years ago. Fast forward today, and I’m already one ofthe longest tenured Infusionsoft user. There’s just so many reasons to be amazed with the stuff it can do for you and for your business. Over the years, my company has managed to save 80% of time on excel reports, as well as improve our sales conversions by 30%. It’s simply an amazing software.
    Dave Sonia, Coach Dave, CEO, SuperChampz
Are you interested?

Download the 7-Step Marketing Success Guide

Discover How the Life Cycle Marketing can help your business:

Attract Traffic                     Deliver & Satisfy

Capture Leads                   Upsell Customers

Nurture Prospects             Get Referrals

Concert Sales

Done! Thanks we will send you the ebook shortly. Do check your SPAM folders or Promotion Tab just in case it lands there.