Keap vs ActiveCampaign vs HubSpot

Active Campaign

4.5/5

Who is this software for?

ActiveCampaign is suitable for businesses of all sizes looking for a powerful, easy-to-use marketing automation platform that's reasonably priced.

Pros

  • Easy to build powerful automated workflows

  • Very affordable and no setup fees

  • A/B testing automation sequences & campaigns

Cons

  • Limited dashboard customization options

  • The CRM isn't ideal for large sales teams or complex use cases.

Pricing

  • For 2.5k contacts $49 /mo
  • For 10k contacts $139 /mo
  • For 25k contacts $229 /mo
  • For 100k contacts Contact sales
  • Full feature pricing $129 / month
  • Starting price $9 / month
  • Setup fee None
  • Starting # of users 3 Users
  • Cost per extra user Yes
  • Refund policy No refunds
  • Free demo

Rating

Overall rating
4.5/5
Ease of use
5/5
Value for money
4.5/5
Form templates
4.5/5
Customer support
5/5

Features

  • Lead scoring

  • Lead segmentation

  • Web activity tracking

  • SMS marketing

  • Personalize web content

  • Predictive analytics

  • Bi-directional CRM syncing

  • Event management

  • Create invoices

  • Create quotes

  • Split testing

  • Create membership sites

  • Bulk social media posting

  • Sales reports

  • Real-time sales alerts

  • Mobile app

  • Social CRM

Integrations

  • Outlook integration

  • Gmail integration

  • Salesforce integration

  • SAP integration

  • Oracle integration

  • Netsuite integration

  • SugarCRM integration

  • Microsoft Dynamics integration

  • Zapier integration

General Info

  • HQ Location United States
  • Founded in 2003

About ActiveCampaign

ActiveCampaign is one of the most user friendly all-in-one marketing platforms for small to mid sized businesses. ActiveCampaign combines email marketing, marketing automation and sales CRM software in a simple to use visual platform to help businesses like yours acquire, retain and engage your customers. Ultimately helping you save time and grow your business. ActiveCampaign lets you easily create eye catching email campaigns to help you stay in touch with your contacts and customers. Their visual campaign builder lets you easily create automated marketing campaigns and send out targeted emails to your potential customers based on their personal interactions with your business and their integrated CRM lets you keep track of your leads and close more deals to grow your business.ActiveCampaign plays nice with others and integrates with over 700 apps and services. From accounting to CMS and analytics applications, all the way to services that are focused on sales, support and lead generation. Visit their website and try out their platform for free to find out if ActiveCampaign is the right solution to help grow your business.

HubSpot

4/5

Who is this software for?

ActiveCampaign is suitable for businesses of all sizes looking for a powerful, easy-to-use marketing automation platform that's reasonably priced.

Pros

  • Easy to build powerful automated workflows

  • Very affordable and no setup fees

  • A/B testing automation sequences & campaigns

Cons

  • Limited dashboard customization options

  • The CRM isn't ideal for large sales teams or complex use cases.

Pricing

  • For 2.5k contacts $49 /mo
  • For 10k contacts $139 /mo
  • For 25k contacts $229 /mo
  • For 100k contacts Contact sales
  • Full feature pricing $129 / month
  • Starting price $9 / month
  • Setup fee None
  • Starting # of users 3 Users
  • Cost per extra user Yes
  • Refund policy No refunds
  • Free demo

Rating

Overall rating
4.5/5
Ease of use
5/5
Value for money
4.5/5
Form templates
4.5/5
Customer support
5/5

Features

  • Lead scoring

  • Lead segmentation

  • Web activity tracking

  • SMS marketing

  • Personalize web content

  • Predictive analytics

  • Bi-directional CRM syncing

  • Event management

  • Create invoices

  • Create quotes

  • Split testing

  • Create membership sites

  • Bulk social media posting

  • Sales reports

  • Real-time sales alerts

  • Mobile app

  • Social CRM

Integrations

  • Outlook integration

  • Gmail integration

  • Salesforce integration

  • SAP integration

  • Oracle integration

  • Netsuite integration

  • SugarCRM integration

  • Microsoft Dynamics integration

  • Zapier integration

General Info

  • HQ Location United States
  • Founded in 2003

About HubSpot

Hubspot are an extremely popular, yet massively over-priced, marketing automation tool aimed at small businesses. In our recent analysis of the marketing automation industry, we found that Hubspot own a 41.6% share of the small business automation software market, positioning them ahead of Keap as the market leaders. Despite having an exceptionally well-designed product that has proven its value to over 30,000 small businesses, we generally would not recommend Hubspot. Why? Because there are even better alternatives (e.g. ActiveCampaign ) that cost 20x less. While Hubspot’s starting price of $200/month may not seem like much, they’re notorious for price creep and lock-in contracts. While you may start by paying $200/mo, this can quickly end up in the thousands as you require additional contacts and features. For comparison, where Hubspot charge $2,400/mo for 10k contacts (plus $5,000 for onboarding), Ontraport charge only $297/mo for 25k contacts (with no onboarding fee), and Hubspot charge just $70/mo for 10k contacts. Ultimately, whether or not Hubspot is going to be right for you business depends on the size of your list today, and where you expect it to be in 1, 3, and 5 years time. Hubspot is one of the best designed and best marketed marketing automation tools, which explains why they have the highest number of customers among all marketing automation tools.

Keap

3.5/5

Who is this software for?

Keap (formerly Infusionsoft) is ideal for high-value lead generation businesses, such as real estate and coaching companies, looking for a marketing automation platform.

Pros

  • Powerful all in one marketing automation solution

Cons

  • No real time interface with USPS for providing accurate shipping costs to customers

  • Steep learning curve

  • Required to purchase a kickstart package starting from $1,000

Pricing

  • For 2.5k contacts $153 / month
  • For 10k contacts $289 / month
  • For 25k contacts $409 / month
  • For 100k contacts Contact sales
  • Full feature pricing $379 / month
  • Starting price $199 / month
  • Setup fee None
  • Starting # of users 3 Users
  • Cost per extra user Yes
  • Refund policy No refunds
  • Free demo

Rating

Overall rating
3.5/5
Ease of use
3/5
Value for money
4/5
Form templates
3/5
Customer support
4/5

Features

  • Lead scoring

  • Lead segmentation

  • Web activity tracking

  • SMS marketing

  • Personalize web content

  • Predictive analytics

  • Bi-directional CRM syncing

  • Event management

  • Create invoices

  • Create quotes

  • Split testing

  • Create membership sites

  • Bulk social media posting

  • Sales reports

  • Real-time sales alerts

  • Mobile app

  • Social CRM

Integrations

  • Outlook integration

  • Gmail integration

  • Salesforce integration

  • SAP integration

  • Oracle integration

  • Netsuite integration

  • SugarCRM integration

  • Microsoft Dynamics integration

  • Zapier integration

General Info

  • HQ Location United States
  • Founded in 2001

About Keap

If you wish to know what does Keap (formerly Infusionsoft) do, here are the details: Keap (formerly Infusionsoft) is an all-in-one sales and marketing automation software for small businesses that combines CRM, email marketing and e-commerce. Over 23,000 small business owners use Keap (formerly Infusionsoft) to get organized, save time and grow sales. Keap (formerly Infusionsoft) is built exclusively for small business. Whether your storefront is based online, on a physical street, or a service that's on the go, Keap (formerly Infusionsoft) can help. Use the tool to map out each step of your sales and marketing strategy as well as automate repetitive tasks such as follow-up. With Keap (formerly Infusionsoft), you can enrich leads, scale personal relationships with customers, and so much more. Keap (formerly Infusionsoft) allows you to centralize all customer interactions and daily activities in one place, get new leads turn them into customers, sell more online and collect payment using one centralized system, and improve your productivity.