Lifecycle marketing is a seven-stage system devised specifically for small businesses to help them transform their sales and marketing. It is comprised of basic strategies and tactics integrated into a single, self-sustaining process. Small businesses that implement lifecycle marketing principles through the affordable, easy-to-use automation technology now available to them are in the best position to grow, nurture, and retain valuable customers.
Attract leads to your websites with great content like ebooks, infographics, research reports, webinars and blog posts.
Encourage leads to sign up to receive your content. Be sure to include opt-in language in your web form
Create a consistent campaign of useful information and offers with automated, personalized follow-up messages.
Turn browsers into buyers with e-commerce tools and a well-defined lead management strategy.
Fulfill your commitments on time, then provide additional value that surprises and delights customers.
Develop a long-term Strategy, tactics, products and services to help generate additional sales and recurring revenue over time.
Encourage referrals by encouraging and creating incentives for customers and partners.
It seems too obvious and easy, right? In fact, on the surface there are no “Secrets” in lifecycle marketing, small businesses have known about and practiced these tactics in some form for thousand of years.
The real value of lifecycle marketing derives from integrating the individual building block tactics into a single system- leveraging the interconnectedness and interdependencies of the stages. As the saying goes, the whole is greater than the sum of its parts.
The first Certified Partner for Keap/Infusionsoft CRM, Scale Up Marketing (previously known as Empathi-Solutions Pte Ltd.) was formed in 2014 and is a leader in Automation Marketing for small businesses.