The Stages of Lifecycle Marketing Strategy

Lifecycle marketing is a seven-stage system devised specifically for small businesses to help them transform their sales and marketing. It is comprised of basic strategies and tactics integrated into a single, self-sustaining process. Small businesses that implement lifecycle marketing principles through the affordable, easy-to-use automation technology now available to them are in the best position to grow, nurture, and retain valuable customers.


Attract Interests


Capture Leads


Nurture Prospects


Convert Sales


Deliver & Satisfy


Upsell Customers


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The 7 Stages of Customer Lifecycle Marketing Strategy

  • Attract Interest

    Attract leads to your websites with great content like ebooks, infographics, research reports, webinars and blog posts.

  • Capture leads

    Encourage leads to sign up to receive your content. Be sure to include opt-in language in your web form

  • Nurture Prospects

    Create a consistent campaign of useful information and offers with automated, personalized follow-up messages.

  • Convert sales

    Turn browsers into buyers with e-commerce tools and a well-defined lead management strategy.

  • Deliver and satisfy

    Fulfill your commitments on time, then provide additional value that surprises and delights customers.

  • Upsell customers

    Develop a long-term Strategy, tactics, products and services to help generate additional sales and recurring revenue over time.

  • Get referrals

    Encourage referrals by encouraging and creating incentives for customers and partners.

It seems too obvious and easy, right? In fact, on the surface there are no “Secrets” in lifecycle marketing, small businesses have known about and practiced these tactics in some form for thousand of years.


The real value of lifecycle marketing derives from integrating the individual building block tactics into a single system- leveraging the interconnectedness and interdependencies of the stages. As the saying goes, the whole is greater than the sum of its parts.