Four “On-Page” SEO Tips to Improve your Search Rankings

November 1, 2019 Marketing, SEO 0 Comments

Websites are the main focus of all SEO processes. Optimizing them will not only give you chances of achieving higher rankings but can also generate more leads for your business.

On-page SEO is a process in which it takes account of all the aspects of the website’s content. It’s important for websites to use this process to rank well in Google searches. There are a lot of tips you can follow to boost your site’s traffic and leads.

What is On-Page SEO?

The process of optimizing every webpage of your site is called On-Page SEO. It is done in order for your page to rank higher in the Search Engine Results Pages (SERPS). It optimizes various front-end and back-end components, which include content, site architecture, and HTML elements.

On-page SEO is ideal not only for achieving higher rankings but also for running campaigns. It involves optimizing the internal elements of your website to make them more search-friendly. It helps the search engines to understand your website better, and to gauge if your content is relevant to people who are seeking information using a set of keywords

The SEO Trilogy

On-page SEO is just one of the three main factors that Google Algorithm use in ranking your website. The other two factors are technical SEO and off-page SEO.

Technical SEO applies to all the elements that are excluded in both on and off-page. It covers the more technical parts, like structured data, the speed of your site, and mobile readiness. 

Lastly, off-page SEO applies to social sharing, external linking structure of other site and its relation to your website. It refers to all of the activities that you do away from your website. One of the most common examples of an off-site promotion is leaving comments or posts on another blog. An on-page optimization happens within your website, while off-page SEO happens outside your site.

Goal of On-Page SEO

On-Page SEO optimizes your website to help crawlers understand the content of your pages and speak the language of search engines in order for your website to rank higher in SERPS. Higher rank of website can create more traffic, and more traffic can generate more leads for your business.

Why is On-Page SEO Important?

Creating and publishing your website is not enough. It needs to be optimized by Google and other search engines to rank and attract new traffic for your website. On-page SEO tells all about your website to Google. It helps your site be optimized for both human eyes and search engine bots.

On-Page SEO Tips To Improve Your Search Rankings

1. Good Quality Content

Your content needs to be recent, relevant, and high-quality to drive more traffic to your website. Websites with good and a highly informative content increase the chances of generating more traffic and leads to business.

If your website has fresh, exciting, or newsworthy information, it will keep your page visitors on your page longer and improve your dwell time. 

When dealing with SEO, you should remember the following: 

A website with a brilliant content can do great with or without SEO. A website with bad content can’t survive with or without SEO. A website with good content can become even better with SEO.

2. Improve Your Website’s Performance and Experience

Performance and experience are listed as one of the factors by Google in your page ranking. Two SEO techniques that are becoming more important are: speed and mobile-friendliness.

Page Speed

Site speed matters in SEO and web page ranking. A fast loading website is good not only for SEO but also for conversion and retention of customers. You need to make sure that your website loads as fast as possible. 

Mobile Friendliness

The majority of searches in Google come from mobile devices, that’s why it’s important for your website to be mobile-friendly. If it’s not mobile-friendly, it will not rank well on Google, and you can potentially lose half of online traffic that you can generate.

So what should you do?

Making sure that your website is mobile-friendly is the first step. Check your website with a mobile-friendly tool from Google. You can also fix any potential problems that may arise on your website.

After that, you can go one step further, like testing your website on mobile, which a real user would do. Make sure also that everything is displayed correctly including your CTA buttons.

3. Good Keyword Choice and Placement

Keywords or keyword phrases are the most important aspect of SEO optimization. It should fit into sentences naturally. Using long-tail keywords, which consist of three or four-word phrases that you can find in search, are also effective

If your keywords match their search, your website will have a greater chance of getting a higher rank. Include words that people will search for throughout your content, but do it sparingly.

Saturating your website with keywords will have an adverse effect on your ranking, and Google will penalize your website.

4. Click-Worthy Titles and Descriptions

Page Titles

In writing your headline, the first thing you need to think about is this: you only have 65 characters in writing your page title. If it’s over 65 characters, it will get cut off on the search screen.

Keeping it short and clear is the most important tip in writing your titles. The reader should know everything about your webpage in 65 characters or less.

Page Descriptions

Your page or meta description is not as important as your page title in terms of getting clicks because it doesn’t seem to create much attention to the people. However, it’s still important in SEO Optimization for ranking websites, so don’t ignore it.

Like page titles, meta descriptions should be short as Google limits it to 160 characters or fewer. It should be different from other pages’ descriptions by making it unique and descriptive.

Final Thoughts

In order for your website to rank well on Google, you need to optimize each and every web page of your site. On-page SEO tells what your website is all about, and helps your site to be optimized for both human eyes and engine bots.

To improve the search rankings of your site, there are tips and guides on how to optimize and improve your website. With these tips, you can assure that you still got the edge over your competitors. 

Increase the chances of your page to get a higher rank and boost its online traffic and leads with these on-page SEO strategies.

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