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Tag: online marketing

header image of the blog title "6 Lead Scoring Best Practices For Effective Online Marketing" with a notepad, a laptop and eyeglasses on a wooden table

Lead Scoring Best Practices: 6 Tips For Effective Online Marketing

Today’s online marketing is no longer “collect and collect.” We are no longer in the “spray and pray” era where all we do is hoard a lot of leads and send our emails to

header image of the blog title "4 Ways How To Plan and Create The Best Buyer's Journey" with a background of icons moving in a spiral course behind a man facing a laptop

4 Ways To Create The Best Buyer’s Journey

The success of online marketing today relies heavily on how they can effectively lead their prospects all the way to making a purchase. Modern-day marketers have realized that the process of purchasing anything is

Your Marketing Automation Campaign Is Failing – Here Are 4 Reasons

The buyers of the current generation have a variety of unlimited choices. They have access to a multitude of research materials and are surrounded by countless marketing motivational messages each and every day. These

header image of the blog title "3 Common Reasons Why Marketing Automation Campaigns Fail" with a man wearing a corporate attire looking depressed in front of a computer monitor

3 Common Reasons Why Marketing Automation Campaigns Fail

Human interactions are the bread and butter of marketing. You don’t need a bunch of statistics to prove the benefits of high-quality content, personalized messages, and multi-channel marketing. Common sense dictates that consumers respond