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Tag: b2c marketing automation

A man wearing a corporate attire typing something on his lap top and a woman reading the business section of the newspaper with their gadgets on the table which relates to b2c marketing automation

Marketing Automation: Not Just For B2B But For B2C Companies Also

Due to the complexity of sales processes which require multiple interactions with leads through email and other social media channels, B2B (business-to-business) marketers heavily rely on marketing automation software to take over repetitive tasks.