35 Automated Emails To Use For Your Email Campaigns (Part 2)
July 30, 2019
On the first part of the 36 types of automated emails to amplify your automated email campaigns, five (5) types were introduced. In this second part, nine (9) other types are presented as an essential part of building your email marketing campaigns.
Utilising an email autoresponder is advantageous, you no longer need to put a hole in your marketing budget to take advantage of sending an automatic email reply to your customers. With the right email marketing automation software, like Infusionsoft by Keap, you can easily set it up and get it working in no time.
Who do you approach if you want to learn something new about your targeted market? Your customer support team, your marketing team, or perhaps your sales representatives? But have you ever thought of approaching the source — your customers?
If you want to know your customers better, sitting down and talking with them is easily the best way to find out more about them. For instance, by sending an automated email containing a survey form for your customers to fill-out lets you discover more about their necessities, preferences, peeves, and especially their behaviour.
By keeping track of these data, you can develop your product even better and further improve your relationship with your customers.
Marketing is more than just selling your brand to generate high revenue. Its concern is more on satisfying your customers’ needs, and then profit subsequently comes.
You shouldn’t forget about your customers once they place for an order and you make a sell. Rather keep in touch with them, even after they received the product and have had a chance of using it. In building a genuine and trustworthy relationship with your customers, ask them how satisfied they are of the product or service — how they felt when they received it, the initial reaction and if it was altered after some time.
And then you can say that their reviews were of benefit for you afterwards, once you’ve used their opinions to make your product even much better.
There are a number of methods you can use to gain more insights from your customers. Sending a post-purchase automated email to your customers asking for product reviews can be of your advantage. As you can see, social proof does the trick. It makes your marketing message feel more persuasive and convincing.
Showing your customers your best-rated products has its edge. It’s a great channel to persuade your leads to make their first purchase, which starts off your customer relationship on the right track. This is useful information for your business to use in the future to discover what product categories they show interest in.
Although, this type of automatic email response can be used during distinct stages of your customers’ journey. You can either send it during the first stage — while they think if they should make an order for your brand — or during the later stages of the journey — when they decide to purchase something new for themselves or someone close.
This kind of automatic email reply that uses customer rating improves your brand’s social proof, where an average of over 88% of customers who do online shopping put trust on online reviews as much as making recommendations.
One of modern marketing’s primary goals is delivering value and presenting timely relevant promotional offers to customers. Meaning not only does the product or service solve your customers’ issues, but it’s also something they’d want to associate with.
But if you intend to deliver the best value to your customers, give particular attention to your customers’ behaviour and how they engage with the brand. Such as what kind of products they search for when they’re browsing the site, or which products they purchase and are happy to use. With this gathered information, you’re able to see the full picture and make your recommendation that’s specifics of your customers’ needs and preferences.
All according to your observation, you can easily show your customers what products they can fall in love with, and save them the time of endless browsing the website, looking for inspiration. With automated recommendation emails, you’re letting your customers save their precious time.
If you’re running an e-commerce business, or you’re just generally interested with content marketing, there’s a high probability of you having a blog. You’re able to attract an audience to your website because of your blog, especially if you can answer their queries or naturally solve troubles they much likely face.
In running a blog, you should be able to post updates of your products or talk about relevant topics that your customers will find beneficial. Make sure that you launch automated email campaigns in order to send RSS emails (automated blog updates) to your customer mailing list. Not to mention, sending RSS emails can increase your open rate up to 20% than your regular newsletter.
And your existing mailing list should be your top priority. They should get the benefit to receive access to new articles or new offers first. You’ll see the audience’s initial response, and if you communicate this well, more will want to be included in your mailing list.
Online webinars are one of the best ways for you to build a solid relationship with your audience. You’re building your brand’s credibility and authority. Most of all, you’re showing your audience that your business is there to help them, not only generate profit from them.
The success of your efforts for webinar marketing oftentimes reflects how many users have registered for the event. In order for you to get the most massive possible audience to your event, utilise various marketing channels plus different techniques available, like email marketing and paid advertising.
Using email is advantageous in organising webinar events because you’re able to automatically send an automated email to anyone who shows interest in attending the presentation. Whether your presentation ranges from a weekly business webinar, or to a monthly discussion of more advanced topics, sending out automated webinar invitations won’t let you down.
If you’re organising an event and you want customers to convert, solely inviting your them isn’t going to be enough. Almost the same as every day, it won’t cost much to send out an automatic email as a reminder for your customers to let them know your event is about to start and how to access it quickly.
Email them a few days ahead before and on the same day of the event once it’s online. Ensure that customers have reserved time to chat with you if they ever have any queries in mind they’d like to ask.
Once customers have deemed you valuable, the more likely it is for them to do business with you.
Even for something you consider as necessary, there’s still a high possibility of you losing track and altogether stop doing them. It’s the same for customers. They may always be a fan of your brand, but time will come where they’ll no longer visit your website or stop opening your emails. That’s the reality.
With that being said, it doesn’t always mean you no longer have anything to do and give up. It’s still salvageable — make use of an email marketing automation to launch a campaign to recommit customers back to your brand. Start sending emails to your audience once you notice that they’ve stopped opening your emails for a certain period.
Let them recall why they’ve subscribed to your newsletter, to begin with, and offer them a personalised incentive that’ll get them to engage with your brand again.
E-commerce business typically attracts customers using discount codes, coupons, and the like. This kind of promotion undeniably improves your business’s value.
However, there’s a concurrent downside to these kinds of incentives. Using them too frequently desensitises your customers and cuts your margins short. It comes to a point where customers stop buying when they see a regular price because they know they can benefit to another sale that’ll take place in the short run.
The more reason why you should use discount coupons wisely. If you want them to be of greater value and essential, don’t hand them out around just like leaflets. Ergo, you should use them as frequently as possible. Also, remind your customers when their discount codes are about to expire. This gives them a sense of urgency, and if they want to get the best deals out a particular product, then they have to act quick.
Utilise your email marketing automation that lets you send automated reminders about the near expiration date of their coupons, for them to make the best out of their incentives.
Not only does this idea help avoid the adverse impact on your business’s brand image, but it also increases your conversion rates, which leads to an increase in your profit generation.
These are another nine (9) out of over 30 types of automated email responses that businesses of all industries can use to improve their email marketing campaigns, along with the use of effective marketing automation. Unto the next part is a continuation of this discussion that’ll help build your future campaigns and get your desired results. Stay tuned!