35 Automated Emails To Use For Your Email Campaigns
July 24, 2019
Automated emails are an essential part of building your email marketing campaigns. It’s because of these automated email campaigns that you’re able to reach your targeted audience when they need and when it’s likely for them to convert.
The advantage of utilising an email autoresponder is that you don’t need to put a hole in your budget to take advantage of these automatic email replies. With the right email marketing automation software, like Infusionsoft by Keap, you can easily set it up and get it working.
Digital marketers often call it the ‘drip campaign’ or the ‘follow up sequence’. It’s because you can send these emails in a sequence, wherein there’s a specified time interval in between. This type of approach is effective if you intend to follow an email course, where each email comprises individual lessons.
On the other hand, you can send these types of emails in response to a customer’s action. For instance, one of your customers subscribed to your newsletter, and then you can send them a personalised welcome and thank you email to express your gratitude for subscribing.
Communicating with the general public isn’t as easy as it seems. As well as, knowing when your audience will most likely convert as your customers. This is where automated email campaigns come in handy and advantageous for your business.
With the use of a good marketing automation software, such as the Infusionsoft by Keap, you can easily set up automatic emails and replies to send to your target audience.
Although to amplify the effectiveness of your email marketing strategy, there are certain factors you have to take into account.
The type of business industry you’re in, your email campaign goals, and your targeted users — are some of the elements that’ll affect the process of getting in contact with your leads and current customers. Once you’ve got these elements covered, you’re off to a good start.
As an email marketer, you continually ask your email subscribers for favours that conventionally benefits your business. For instance, signing up for your newsletter, downloading a free ebook, or filling out surveys — any of that scene.
If you apply that same scenario to the real world when you ask someone to do you a favour, the least you can do is express your gratitude by saying ‘thank you’, or return the favour. That’s how simple it is.
It’s not that difficult to do online either. Think of it this way, after your lead performs an action, this triggers you to send an automated thank you an email response immediately. To make it look even more beneficial for your customer, try adding discount codes, free shipment, or store credits — they’ll appreciate and know that subscribing was worth it.
You can make use of email autoresponders to send Thank You emails to your target audience, under normal conditions they perform well. And based on a recent study, there’s a probability of getting an average of over 90% of open rate if you use email autoresponder sequences, which boosts your customer engagement at such a high rate.
Welcome emails generate a high percentage of open rate and click-through rate with over 80% and 25% consecutively, which means it’s an excellent way to boost customer engagement.
But, looking at a different perspective, imagine you invited a close friend to a private gathering you organised. What does a host usually do when someone responds to their invitation and comes knocking at your door? You’re likely going to greet them first and then show them around the area.
Albeit, your private gathering is different from your newsletter, you should remember to greet your subscribers.
Welcome and thank them for signing up to your newsletter, or what’s better, let them know that they’re going to be frequently hearing from you. Also, you can tell users what to do next or point them to important pages. Thus, Letting your audience know that staying in touch and hearing from them is important to you.
It’s good to uphold customer conversation to connect at a more personal level with your audience. By sending an email introducing your team and the important people behind your brand is one way to help you build a personal connection with them.
“Meet The Team” emails are good conversation starters. Sending this type of email to your audience is proof that there are people sitting behind, wherein real people operate and manage the brand, trying their best in delivering only the best for their customers. It’s customarily an excellent way to convince your regular customers to support you.
One of your primary goals as a business owner is to get customers to keep coming back for your brand. Whether you’re operating an online business, an e-commerce website, or even a SaaS platform, and what better way than letting your regular customers know that you have a “downloadable application” for that?
Let the audience know that there’s a more natural and a more convenient way for them to access your brand’s products and information; even in times when they’re out for a drive or on a train, passing the time using their smartphones. Although, if you’re not able to provide your audience with an app, might as well optimise your website to be mobile-friendly.
As new users get familiar with your brand, sending them this type of email affirms your newly-formed and budding relationship. As much as possible, get them to interact with your brand, thus, getting your brand high engagement rates from your regular email recipients.
Among e-commerce businesses, sending out order and transaction emails are common. But the information that relates to products ordered — you rarely get any.
When you think about what the customers feel when they wait for the arrival of their package, they’re most likely to feel the excitement and a tinge of anxiousness. Try to get on their perspective. You’ve ordered flowers to give to your mother for Mother’s day. It should be given that the package should arrive on time, should they come a little too late, even in just one day — it’ll lose its meaning.
These type of automatic email response fits with your Mother’s day emails. And it’s not to say that they won’t be used for other occasions, too!
Providing your audience with useful content, e.g. how to take care of the product, the best way to use it, what clothes it looks best with, and so on, makes the wait for them even more exciting. It’s almost the same as unwrapping Christmas presents.
It makes them think that they’ve made the right decision of trusting your brand; it’s one of the best ways you can build a genuine and authentic brand community.
Food For Thought
These are only five (5) out of over 30 automated email responses that businesses of all industries can use to improve their email marketing campaigns, along with the use of effective marketing automation. Unto the next part is a continuation of this discussion that’ll help build your future campaigns and get your desired results. Stay tuned!