Marketing Automation Software Provider Review: Marketo
April 19, 2018
“The World leader in Marketing Automation for companies of any size.” That’s the headline you’d see when you visit Marketo’s website. It may seem like a huge brag, but they do compensate it with their marketing automation tool. In this edition of ‘Marketing Automation Software Provider Review,’ we’re going to go over one of the most versatile automation tools in the market today: Marketo.
Marketo is a cloud-based marketing automation platform, designed to cater all types of organizations that are looking to improve their digital marketing. The platform features different useful applications that make use of the most potent digital marketing techniques. The applications that Marketo features include the following:
These applications are the main reason why Marketo is regarded as an all-around tool for automated marketing. It can cater any business, big or small. The best part is that Marketo also has a great partnership with American cloud computing company, Salesforce. The integration of the two ensures that your marketing and sales team are always on the same page.
At a subscription rate of US$895 per month, this marketing platform is an amazing helper for any small, medium, and big-market business. It’s a great pick up for those who require something powerful for a hundred-person company. Most businesses aren’t in favor of paying $2,000 per month just for a marketing automation tool. Thus, Marketo completely solves their problem.
Marketo is used as the primary automation platform for a number of big-name companies, including Chrysler, Intel, and even – surprisingly – Infusionsoft CRM. The marketing automation platform is very intuitive, receiving a lot of good feedback for its user-friendliness. But aside from its positives, Marketo also has its fair share of downsides. For one, the tool can be a bit buggy and slow. However, it’s an excellent automation software in general.
Marketo is a fantastic tool to use for any business. It may have some disadvantages, but overall, its amazing features, coupled with its reasonable price, overshadows these negatives. With that being said, we place Marketo among the top marketing automation platforms being used today. Don’t have a CRM Singapore software yet? Contact us now!