35 Automated Emails To Use For Your Email Campaigns (Part 4)
These twelve (12) final types of automated emails are an essential part of building an efficient and beneficial email marketing campaigns. By optimising these, along with an email autoresponder puts your business more at an advantage. You no longer need to put a hole in your marketing budget to take advantage of sending an automatic email reply to your customers. With the right email marketing automation software, like Infusionsoft by Keap, you can easily set it up and get it working in no time.
These are the last twelve (12) different types of automated emails that you can use to increase the effectivity of your email marketing campaigns.
Products have distinct life spans. Many are much more durable and can last for a number of years whereas other products, e.g. ever-evolving consumer goods like cosmetics, are quick to diminish and have short shelf-life storage.
If you offer products that need replenishment in just a few weeks or in a months time, you can set up automated email campaigns and send out replenishment emails that’ll help increase and gain more recurring sales, avoiding the excessive use of too much time.
Marketers send out replenishment emails to customers who’ve consumed or exhausted their purchased products. By contacting your customers and reminding them that they can restock their favourite products can leave an excellent impression on your brand, and it’s a good opportunity for you to reach out to them and stay connected. This way, you’re not only helping your customers; you’re also raising your brand’s value.
Although there are two clear advantages, you can get from this. One is you’re helping customers avoid the problem of their favourite product running out, which is quite a drag. For instance, it’s Christmas, and you’re running out of powdered milk, but all the shops are closed during Christmas, you wouldn’t want that happening, right?
On the other hand, you have the capability of preventing your customers from resupplying their favourite products at local stores. They’re more than willing on spending more time looking from aisle to aisle if that means they get to fix that problem.
So, if you don’t want to lose customers, assess your products and discover how fast their shelf-life is timewise. Then, make use of an email marketing automation software to launch automated email campaigns, as well as an automatic email response. Pay close attention to your customers and take advantage of sending them reminders that it’s almost time for them to replenish their favourite products.
Shipping Information Message
Every business’s branding has nothing but important. Offering products or services with lowered prices only works if you’re a major-playing company that’s going to help outweigh operating in a decreased margin. Or else, you might as well invest in improving your customers’ user experience. But, what do transactional emails that also contains shipping information email relate to it? A lot, actually.
If your brand is inconspicuous, there’s a possibility that your customers won’t even remember it. So, the shipping information included on your transactional emails might come in handy. By providing the shipment and tracking information, you can save your customers the hassle of looking through their emails in search of your website’s name.
Combining this information with your thank you emails or on the onboarding email campaign itself is useful, then you’re starting off on the right foot.
Loyalty Point Status Updates Email
A lot of companies have been introducing loyalty programs, which makes a whole lot of sense as this is an excellent way to observe your customers response, as well as growing your customer’s lifetime value. Although, at first glance, it might seem easy, running a loyalty program and keeping it afloat is not easy as it looks.
The complicated part of this is convincing your audience into actively engaging with the program (i.e., collecting and redeeming points, searching on their products that’s recommended, or checking the status of how far they are in meeting the next stage and earning a reward.
But there are ways to motivate customers, through the use of recommendation emails — containing exclusive deals, newest way in collecting their points or buying goods that help them earn an additional one. Also, you should send your customers updates regarding the status of their loyalty points.
Transaction Confirmations Or Receipts Email
On a similar note, this type of email is as much the same to the shipping information message or the thank you emails. This email aims to affirm and assure your customers that payment is settled. But why should you bother about sending this additional message? It’s essential to specific businesses, like the travel and tourism industry.
This type of email contains details of what you’ve paid for— your checking-in and checking-out dates, plane departure, location of your destination, an option of changing your reservation, contact details, and more. It gets lengthy, but 100% provides you value. You can also use this type of email as an advertising medium to promote your business. For instance, you’re asking the customer to invite friends in using the service to have the opportunity of making some cash.
Another Step Closer Message
Consider the scenario of a successful onboarding campaign for your business, and you’ve succeeded in convincing your customer to take the first step of the process, whatever the first step is — registering an account, playing around the brand’s platform, or signing up to free courses online. But, in some cases, this might not be enough; your leads may need for further pushing to take your offer.
For users who need a lot more convincing, you’ll have to send your audience an automatic email reply to further motivate them into taking just another step that’s closer to accepting your brand’s product or service entirely.
Focus on offering your customers the value they can benefit in using your product or service. At what extent of the amount can they give and how much does it outweigh of executing the action they make. And as much as possible, make the process of this campaign fun and entertaining.
Top Of Mind Campaign Message
Oftentimes, people aren’t willing to engage just yet. They may show interest with your brand or even as much as liking your brand but are hesitant to place an order because they haven’t gathered enough information or they just can’t decide at the moment. Most cases like this happen when you run events or sell things, which requires a number of decision-makers approval.
This is where ‘Top of Mind’ campaign becomes an essential factor. The point of this campaign is to ensure that your lead remembers you. It doesn’t necessarily equip them to convert right away, but this is to keep them posted about your brand’s offer.
Eventually, as they’re ready to decide, they’ll immediately remember your brand and will then visit and browse your website.
If your business sells a software (e.g. marketing automation) or runs an agency, your top of the mind email campaign usually includes:
Information of your product’s newest improvements (latest features, payment options available, the services you offer, etc.)
Business milestones and public relations news (getting a new office, awards your business has received, employees success stories, etc.)
Customers success stories
In addition, if your business deals with running events, make sure to point out your new partners, keynote speakers, your sponsors, anything that’s relevant for customers who are still thinking of getting your brand’s ticket.
Saying Goodbye Message
The last thing that every marketer would like to think is the moment their customers would want to part ways with the brand. But no matter how they ignore this, it’s always at the back of their minds. And as much as how fearful that moment is — time will come where such a harsh reality will hit your brand.
Instead of focusing on the negativity, however, this is the impeccable moment where you can leave a final good impression to your now ex-customers. What this campaign should focus on is to say a sincere thank you for the years the customers had spent with your business. Let your customers feel your genuine and honest feelings, express your brand’s gratitude and bid farewell.
Protip: When customers want to stop using the product or service, this means that they’re severing their ties with the brand and don’t want to have any future communication with you. The goal of this message is to verify that it’s the final message they’ll be receiving and will then proceed to take down their account and membership — lastly, the final purpose of leaving your subscribers the last best impression of your brand.
A testimonial for a Saas platform is an equivalent of a product review to an e-commerce business. The only distinction is that this type of emails is much more prevalent on Saas platforms. Hence, why most companies pretty much invest their efforts to rank high on review sites, like G2Crowd and Capterra.
As a matter of fact, setting up marketing automation for the implementation of automated email campaigns. Establishing a marketing automation workflow will make things easier for you. The trigger of the workflow may come in the form of a remarkable event or a milestone. As an illustration, it could happen when your customers upgrade their account or have completed various projects, which suggests they’re a power user of the product.
All that you need to do is to send out an automated email response to your customers, asking them to share their thoughts about their experience. If a customer is a power user, the best-case scenario is that they’d willingly give you their time and are happy to participate in your survey. A lot of your customers want their voices heard, and in this case, your tactic may leave an excellent mark on your brand value.
A referral email can create a significant difference in the rate of growth of your business. People generally enclose themselves with people who are similar to themselves. When you ask your existing subscribers and users to refer your brand to other people, you’re able to access and penetrate a larger audience to find your niche.
Moreover, sharing your profit to people who refer your brand to others in the form of commission and giving incentives to those who are referred is a good way to improve your brand’s value. This way, your business’s loyal customers are the one doing the selling part. If your brand proves to be satisfying for your customers, the higher the chance they’re going to refer your products or services to other people.
Some businesses even go as far as giving additional bonuses to people who refer their brand to others who they think might show interest, such as vouchers or big discounts for their next purchase, an advantageous position for everyone.
‘Let’s Get To Know Each Other Better’ Email
This campaign can be a good part of the integrating process of your email series, especially the introductory phase. In sending a welcome email to your audience, there’s so much you’d want to discuss, to show, and locations you’d want to point out your recipients to. But it’s best not to crowd them with too much information on your first email.
Let your audience breathe, give them breathing space to adjust. Rather than asking questions right at the bat, let your subscribers adapt and use your product or service first for quite a while, and thereafter you may follow them up by asking one or two questions, such as their industry, what they want to achieve, what are their biggest setbacks, or much better if they can describe what their role is.
Response to such queries may be of value in creating your future content, or you may point your subscribers to a particular section in your website where their challenges have been addressed. In this case, your progressive customer profiling is creating a solid database.
Opt-In Confirmation Emails
You can gain different benefits in building your business’s mailing list together with a validated opt-in. Opt-in confirmation emails have one primary goal — to make sure that only the right lead join your mailing list (zero bots, no spam traps, an email with mistakes, etc.)
Because of this, you can keep your business mailing list clean and contain only of engaged and interested users who want to receive an email and communicate with you. Although a mailing list quality is a lot better than quantity, it isn’t completely certain, not unless you test it yourself. The good thing about email marketing is that you can quickly set up confirmation emails using an email marketing automation software.
Wrapping It All Up
These final twelve (12) types of over 30 types of automated email responses that businesses of all industries can use to improve their email marketing campaigns to maximise conversions and profit generation. Along with the use of effective marketing automation, you’re able to develop your campaigns better. Now that you’ve seen all of the 36 types of an automated email that you can use to optimise your email marketing campaigns, it’s on you to hit the ground and revolutionise.