7 Ways to Build Long-Term Relationships With Your Customers
January 16, 2019
Long term customer loyalty is the key differentiator in the success of your business. Surely, every business strives to capture new customers, but a network of loyal customers is the foundation that will keep your business flourishing and steady. Building long term relationships with your business patronizers is much cheaper by 25 times than trying to acquire a new set of potential clients. Your customers are the “king” who you must continually provide satisfaction too. Through customer retention, the happiness you provide to them will reciprocate to your business.
When you communicate, make sure you are being client-centred. Your conversations should revolve around what your customers need or care about, not yours. It’s all about them, and you must give them the satisfaction of getting taken seriously. You must also be able to make them comfortable to gain a deeper understanding of what they want and understand how you can help. Regular communication is vital in making sales as it gives your clients the feeling of having a real conversation. A genuine approach to your clients will make them more open and honest so they can let out their ideas and concerns. Always take priority of what your clients feel and want. Personalize the way you communicate but make sure you don’t compromise your time and productivity.
As a marketer, having the right attitude plays a major role in closing a deal or making a sale. Even if you’re already under a lot of stress and pressure, you should maintain a positive aura and a smile to face your clients. They would always want someone with a pleasing personality and the enthusiasm to do business with. An excellent way to help you maintain a positive attitude is to create a set of core values that everyone in your business must put to heart. You should do business not only to make sales and increase profit but also to establish a long term customer relationship by satisfying their needs.
Most customers don’t purchase unless they know your products and services, or if they’re well aware of the existence of your business. In the marketing world, you might come up with products or services that are still unfamiliar to most. This is an excellent opportunity to share your knowledge and expertise with your audience. Flushing out their ignorance will help increase their engagement with your business and gain their trust. Help your clients understand why you’re marketing by sharing your story perhaps and explaining the benefits your business can provide. Having the confidence in what you’re marketing will make your clients warm which is a good time to make a sales transaction.
Social media has evolved so much over the years. Part of that is becoming a platform for your business to market your products and services. With the billions of people social media can reach, it’s an excellent ground to inject your marketing strategies. Plus, it’s budget-friendly. Customer Relationship Management (CRM) like infusionsoft CRM, is a marketing tool that’s becoming a hot business trend. CRM in Singapore is widely and effectively used by the business people there to retain customers. With its incorporation with social media, you can easily collect vital customer data to study the demands and understand how you can fill the gap between them and their needs. CRM also uses marketing automation that makes scheduling, emailing and data management easier.
Facebook, Twitter and Instagram are some of the more popular social platforms available where your customers can click buttons such as “Like” and “Follow” to get updates on your business. This is a great avenue to initiate communication with new prospects and strengthen relationships with old customers. These social media sites are also a good source of feedbacks to digest suggestions so you can further the services you can provide.
Everybody seems to be in a rush these days and do everything online. Time is an essential element in doing business. As online stores and customer service has been made available by the internet, consumers are expecting for your quick responses whenever they have queries. It increases their engagement and your chances of selling. Slow replies will drop customer interest, and they would eventually ditch your page. With the power to ask also comes, the power gives feedback, comments, suggestions and such. Responding to these are an excellent start to initiate a conversation and know what customers think about your business.
It’s a very different experience for your customers to see your products or services live and use them unlike just looking up to them over the internet in pictures and descriptions. Personal interaction is also an excellent way for your customers to get to know you and your team. You can schedule a product demonstration perhaps. There are tools like AnyRoad that can help you reach customers from scheduling, closing a deal and up to getting feedback. Having a grasp of the overall experience of your customer is an excellent source of data which you can leverage to build long-lasting relationships.
Giving rewards is a smart customer retention strategy to gain and retain your customers. Tailoring special offers or packages will make your customers feel rewarded when they make a purchase. This strategy will echo to bring in more customers to your business. For your loyal customers, giving points, discounts and rewards is a sure way to keep them purchasing from you. These are very irresistible techniques to build customer relationships. Plus, you will have a lot of positive feedback from these loyal customers which will attract attention from the network of people they know.
When you provide a quality service to your prospects, they will warm up to be customers in the short run. Moreover, when you continually update them and satisfy their needs, they will be long term, loyal customers. Winning customers over is not a one-time transaction, but it should be repeat business. Implement the importance of building customer relationships with the right tools and excellent marketing strategies. By doing so, you can ensure the stability of your business for years and years to come.