Crucial Elements of a Welcome Email You Shouldn’t Ignore
Most of us think that a welcome email is something that shouldn’t be regarded as important. However, with the right composition, this may become your gateway towards establishing a better connection with your subscribers and prospective customers. Sending a welcome email gives them an idea about who you are and how you can provide solutions for their problem. This is where you and your customers will get to know more about each other.
Now, if you’re not able to gain your subscriber’s trust with your welcoming email, chances are, you will have difficulty in gaining your subscriber’s attention in the future. Not gaining your subscriber’s trust means no conversion will happen and you just wasted your time and effort. However, you can still fix this problem. With the right mix of elements, you can gain your customer’s trust, and even have them anticipating for your future emails.
Here are the essential elements your Welcoming Email should have:
Excellent Subject Line
This element is not only true to your Welcome Emails but should also be present in every email you send. Your subject line is the first thing that your subscriber will be reading and if it’s not clear with the message you want to share, your email won’t be opened.
With your welcome emails, the subject line is essential in establishing your brand’s personality towards your subscriber. When you give your customer a welcome email, they do not merely see it as a regular email— they think of it as a persona of your business.
Here’s an example of 2 email subject line examples.
Subject Line no. 1: “Scale-Up Marketing – Welcome”
Subject Line no. 2: “Thank You for Subscribing, [subscriber’s name]”
Which one do you think will have more appeal to your subscribers? Certainly not subject line no. 1. This is because no. 1 values the business more than its customers by showing the business name first. Now, with subject line no. 2, it’s simple and is thanking your customers directly. Where the centre of your subject line is your customer and not your business.
Personalised subject lines are ideal for all sorts of emails because they grab the attention of your subscriber. It gives them the urge to open your emails. CRM Software from Singapore such as Infusionsoft by Keap has this feature. Allowing you to send personalised emails to your customers, plus, you can also store your subscriber’s data in your own cloud, which makes personalising your emails much easier.
Fulfilment of Your Promise
No customer will sign up for no apparent reason. Every single person in your contact list must have a motive for signing up for emails. Be it for a 10% discount on your best selling product, or for them to get the latest updates and upgrades on the tool and software you’re offering, you have to make sure you give them what they’re expecting.
It’s important that you make it your top priority to give them what they need. This is the main reason why they subscribed in the first place. Giving them what they want establishes their trust. And this is what your welcome email is for. You want your subscriber to be aware that you did not forget about the reason why they signed up.
You don’t want your customers to think of you as spam. Customers who do not get what they anticipated to have will most likely get upset and may report you as spam. Which will then lower your email reputation that will deliver your emails directly to the spam folder? And spam is a whole new story that you don’t want ever to experience.
Introduction to Your Business
Perhaps this is the favourite of business owners, introducing their businesses. This is a crucial element that you don’t want to skip if you want to have an effective welcome email. This is where your customer gets to know about you, and what you mainly do. Which means it this part of your email should contain the following:
- Who you are
- What you do
- Why you’re pleased to have them subscribe.
But— you have to be careful. Do not talk too much about yourself. This is a welcome email after all. This should be all about your subscriber, not about you. Save all the talk in a different email, just don’t do it in your welcome email.
You want to share the right amount of information to keep your subscriber interested. Revealing too much about yourself will only make you look desperate about increasing sales and not about giving your subscriber a solution to their problem.
Guiding the Reader Properly
This is not about the Call to Action button. What is your goal for your welcome email? Indeed, your goal is to welcome them, however, what is your core motive? Is it to have introduced them to your newly developed product? Whatever your objective is, you have to make sure that you can guide your customer thoroughly towards your objective.
You may be tempted to shove down all the information you want on your email so your customers will know how important it is for them to do the action. Unfortunately, shoving all the information down will not make your subscriber take action. Your customers want to know the benefits of doing the action first before proceeding on doing it.
Another you should consider is to keep your message short and direct. Make sure that it should be customer-centred. The best thing about welcome emails is you can create templates so the next time you send an email to your new subscriber, you need not write another welcome email. Just pull your welcome emails out and do some minor editing. And you’re ready to go.
Remember, guiding your subscriber thoroughly in your email is the key to achieving your goal.
There’s more to welcome emails than a mere welcoming message. It’s where you can properly introduce yourself to your customers and where your customers can get to know more about you and the products you offer.
With the right combination of an excellent subject line, promise fulfilment, brand and business introduction and thorough guidance towards your goal for the customers, you will be able to increase your conversion rate. Remember, your welcome email represents your brand. You have to make sure your email is going to do its job very well if representing your business.