What To Do When Your Emails Marked as Spam?
You are already frustrated with your CRM Singapore software and also most of your emails are marked as spam. Admit it. All your efforts in creating that email are going to the dreadful Spam Folder—never going to be read. Statistics from Talos Intelligence says that during July of 2018, only 14.64% of the emails being sent globally are legitimate emails which means the rest are spam emails. And that’s a slamming 85.36%.
Why Emails Go To the Spam Folder Instead of the Inbox?
With the high percentage of spam emails being sent every day, people and businesses designed spam filters in order to filter out the contents and emails they receive, so only the relevant ones get to their inboxes. It’s a good thing that people just want to accept the relevant ones. It means people like this read their emails. And that’s what we want. For people to read the emails we send. That is until you realise that if you tick the boxes of these filters, unfortunately, you are going straight to the spam folder or worse, your email might be blocked. Yes even if you’re sending emails for honest reasons.
What are Spam Filters?
It is a software program that filters out spammy emails. This filter is has a list of, and if your email meets these, it will not be able to reach the inbox. It will land on the spam folder. And reputable internet mail servers has one.
Although different filters have their variations, their general features are still similar. Listed down below are the general guidelines for filtering scam emails:
- Spammy Common Phrases and Words – such as “Discount”, “Fast Cash”, “Big bucks”, “No fees”, “Cash bonus” and such.
Check out the rest of the Words and Phrases here.
- Text to image ratios are low
- Links are Suspicious
- Sender’s Domain
- CC Fields/To/From
- Embedded Code
- IP Address
- IPs that are recurrently flagged as spam with both the recipients and the filters.
If you want to have, your email checked whether or not it could avoid spam filters. However, there are instances where your email is flagged as spam—not because of the spam filter.
You Did Not Get Your Recipient’s Permission
If you are in the email marketing, you should be familiar with the CAN-SPAM Act of 2003. If you’re not then you should get yourself acquainted with it if you don’t want to be penalised with $16 000. The act prohibits you to send email and marketing campaigns to a recipient without getting their permission first.
It is highly recommended that you place an opt-in form on your website. Make sure you DO NOT buy emails from others or pick up some emails from other websites. Not only will the CAN-SPAM be after you, you might get yourself in trouble if you get caught in the Spam Trap. A fake email that is planted by distinguished email service providers, and if you’re caught sending an email to the trap email, you are going to be blocked.
Your Open Rate is Low
Your placement in the recipient’s inbox is also determined by how high or low your open-rate is. If you have a high open rate, you might not have any problem with regards to your place in your recipient’s inbox. But if your open rate is low, you might be at risk of getting flagged as spam.
This is why we highly recommend that you clean your list every 6 months, segment the inactive emails. Maybe run a different with them—a Re-Engagement Email Campaign perhaps, or whatever you want to do with that email.
You Are Not Memorable Enough
Have you ever wondered why you had received too many spam complaints, and you absolutely have no idea why? Well, my friend, you might not be that memorable. You have failed to make your mark in your subscriber’s mind.
Why do they flag me as spam when it was them who subscribed?
Yes, they may have subscribed to your website. Unfortunately, they forgot about you. This is why it is crucial that you own your brand.
People tend to remember a website through colors, font style, icons, and pictures. So, when I say Facebook, you think of a blue colored social networking site, with a blue colored box and a white ‘f’ on top of it. What I’m trying to say is be consistent with your theme, if your theme is about stars, make sure the email you send to your subscribers has stars.
How to Stop My Emails from Being Marked as Spam?
Step #1 – Follow the Guidelines
Your emails should follow the guidelines for the CAN-SPAM Act of 2003 and that you pass through its filtering rules. Although following it can be a little bit prickly because you’d have to start out small with your mailing list, it will surely give you a boost in your sender reputation. And A good Sender Reputation is an excellent ticket to your recipient’s mailbox.
Step #2 – Ask to be Whitelisted
You can use your ‘personal’ email to ask your subscriber to ‘whitelist’ your domain, so all your emails will be directed to their inbox. Think of it as a free reservation pass. If you are whitelisted, the emails you send is going straight to the inbox.
Step #3 Check The Bounce
Each time your email bounces, you will be informed of the reason why your mail bounced. It is essential for you to examine what is the reason behind the bounce. Upon investigation, if your email, by any chance, is listed in a service without your knowledge, now is the best time to get curious. Investigate why it happened. Once you find out the root cause of the problem, come up with an excellent solution that is ideal for the challenge.
Sending Emails to your subscribers is one way of connecting and interacting with them. However, if your emails are marked as spam, don’t panic. Take a breath and investigate the root cause of the problem. Then take action.