When will a company need a CRM system?
September 7, 2017
Just like the chicken and the egg problem, which should come first: CRM system or a certain number of leads or customers?
A lot of new businesses would want to choose the second choice, it would make sense why. What would be the point in paying for CRM Singapore system technology before you even have customers to work with? Using spreadsheets will be enough until a company breaks out a certain level.
On the other hand, the first option may be more convincing. Considering the confusion that is with making use of spreadsheets for the task they are not designed to handle. What happens when your entire sales process is compromised due to the inefficiency of your tools? Using spreadsheets to handle CRM tasks might cost your business customers – that’s the part that’s sad and you probably never knew it.
Brent Leary, the partner and co-founder of CRM Essentials say that there is no such thing as a moment too soon when regarding CRM.
In the online marketing world today, it’s essential that you have an engagement system at the very start. He stated that “if you start posting blogs and someone likes what you have posted and that they would want to know more, you need to have that engagement system which aids you in responding very effectively and quickly so that you are able to keep the lead momentum going.
This is not just about the process. Today’s strategies for engagement require that you have technological means to implement it.
A consultant for CRM, Robert Peledie agreed. He says that he feels businesses of any size and age should have a CRM software for customer relationship management strategy.
But the question is how much it will cost you? Smaller companies just don’t have a large budget.
This is a not an issue according to Peledie’s opinion. “CRM systems have low-cost solutions and enterprise level solutions so that any business can integrate one.
While spreadsheet costs almost nothing, they will delay a sales team a lot in terms of speed.
“We know that the of speed of customer engagement is not the same as it was years ago”. This means that you have all the necessary information at the tip of your fingers so that you may provide the proper content and feedback in the proper channels, and then you can make their interest into a relationship with the customer, Leary stated. “You need a process which gives you the capability to personally speak to a certain amount of persons in a very short time, but you cannot do any of that using spreadsheets.”
In fairness, Leary did admit that a lot of businesses still do make use of spreadsheets for tasks for CRM. But they are not probably giving great impressions to their customers.
Businesses may utilize spreadsheets for a CRM system temporary fix, “if they are working at the pace of the 1990s, Leary” stated.
His judgment on the matter? Using spreadsheets is only good for handling customer information but not establishing relationships. And that is what sales are about.